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Domino's Unveils New Wisconsin 6 Cheese Pizza, Campaign to Support American Dairy

Domino's Spotlights US Dairy With Wisconsin 6 Cheese Pizza

Domino's isn't just toying around with breakfast pizza — it's also trying something new with the release of its latest specialty, the Wisconsin 6 Cheese pizza. The new pizza, which launched yesterday, is the chain's first new product since it overhauled its core pizza recipe late last year. The Wisconsin 6 Cheese is topped with mozzarella, feta, provolone, cheddar, parmesan, and asiago cheeses; most but not all of the cheeses will come from dairy farms in Wisconsin.

In conjunction, Domino's is running ads that focus on American dairy farms and launching an interactive site, "Behind the Pizza," that will highlight the stories behind the ingredients that go on Domino's pizza. Domino's is pushing the envelope with the introduction of a nationwide pizza that highlights ingredients from solely one state. The Badger State does have some of the country's best cheese.

My only question is: wouldn't it be that much better if all the cheese in the pizza came from Wisconsin? What do you think of the pie? Does it seem like something you'd buy?

Source

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