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Dove Chocolate Launches Direct Selling Venture

Dove Chocolatier: The Next Avon Lady?

You've heard of the door-to-door Avon lady, and been to Tupperware parties. But have you ever been to a Dove Chocolate party?

Now you can. Two weeks ago, candy giant Mars launched its newest venture, a direct-selling company called Dove Chocolate Discoveries.

The company is targeting women and men who want to start an at-home business to become independent sales consultants. These "chocolatiers" then throw "tasting parties" where they teach friends how to make everything from chocolate martinis to chocolate truffles. The goal? To convince guests to buy chocolate rimmers, cupcake baking kits, and chocolate-covered graham crackers, among other things.

With Halloween around the corner, everyone has candy on the brain, so the prospects could be bright. Sales consultants make at least 25 percent of everything they sell, so it could also be lucrative. What do you think of the concept? Would you buy lots of Mars products at a chocolate party?


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