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Dunkin' Donuts Claims to Beat Starbucks in Coffee Taste Test

Dunkin' Donuts Claims to Beat Starbucks in Coffee Taste Test

As colossal coffee chain Starbucks struggles to keep up with past profit margins, its competitors continue to move in for the kill. Earlier this month, breakfast chain Dunkin' Donuts introduced its version of a recession deal. Now, in its latest ad campaign, the chain is claiming it beat Starbucks in a blind taste test.In the campaign, Dunkin' Donuts, which is currently in the middle of a national expansion effort, airs a new TV spot and launched a website, Dunkin' Beat Starbucks, that will highlight the results of the taste test.

The blind taste test, conducted by A&G Research, polled 476 adults in Boston, Chicago, Los Angeles, New York, and Seattle. According to a press release from the chain, 54.2 percent of participants surveyed preferred Dunkin' Donuts coffee to the 39.3 percent who preferred Starbucks coffee. Another 6.3 percent had no preference between the two.

I'm slightly surprised by the results: I recently had Dunkin' Donuts coffee, and found that I still prefer the coffee from Starbucks. What about you? Are you impressed by the study's results, or are you skeptical of the findings?


jlucking jlucking 3 years

Dunkin tastes weaker and more watered down than it has in prior years and doesn't have any kick. Or maybe that hazelnutty after taste to DD coffee just caught up to me. In any event - one medium very hot Pikes Place at SB and you are ready to go for 6-8 hours. Heat is hugely important - SB brings the heat - DD is always lukewarm.

krys786 krys786 8 years
dunkin all the way!
harmnydiva harmnydiva 8 years
DD compared Starbucks House Blend, not the milder, less acidic Pike Place that they offer now. SBUX started offering Pike as an answer to the new competition of fast food chains offering less expensive coffee's (McD's, Jack in the box, Burger King, etc). I bet if they did another taste test with the Pike Place, the outcome would be different. I don't regularly drink coffee myself but I'd much rather go to SBUX than Dunkins any day, and that's mostly due to the customer service experience.
smorzalli smorzalli 8 years
I definitely prefer Dunkin Donuts, especially their iced coffee. Starbucks is generally too bitter for me, except for the fancy drinks.
JanetG0307 JanetG0307 8 years
WaWa has the freshest coffee ever. I'm on a business trip in Boston right now, and it seems like there is DD on every corner, which is great, since it has WAY better coffee than starbucks!
ayyeung18 ayyeung18 8 years
I'm still a fan of Starbucks, though I don't usually drink just straight coffee; I usually go for a cappuccino or a mocha. Surprisingly, I actually think McDonald's has quite good coffee, all things considered. Whatever beans they're using now is a vast improvement from before.
suziryder suziryder 8 years
For straight up coffee, Dunkin is better than Starbucks, but Wawa is better than Dunkin. For lattes and specialty drinks, I think Starbucks has Dunkin beat.
dallastarzz dallastarzz 8 years
I've had WAWA on the Garden State Parkway once! WaWa coffee isn't bad at all!! I like DD daily coffee but prefer my Starbucks for lattes and expressos. Starbucks coffee does taste a bit grilled, burnt, and broiled. That stuff can't be good for my teeth. :(
femmefatale femmefatale 8 years
DD for daily coffee, SBUX for the fancy schmancy!
Ambiepony Ambiepony 8 years
Dunks coffee tastes FAR nicer than Starbucks - no contest! Starbucks is burnt and horrid. I tend to like my coffee a little stronger, so I go with Dunks Iced Coffee. The only people I know who prefer Starbuck don't actually drink the coffee there, just the specialty drinks... and when introduced to Dunks, usually prefer it. I'm living in the UK at the moment and have my Dunks coffee grounds mailed to me here!
aistea311 aistea311 8 years
Personally my all time favorite coffee is Cuban Coffee from the little cafes in Miami, but I prefer Dunkin Doughnuts > Starbucks any day. Just yesterday I got the Pumpkin Spice Latte for .99 and bought two big bags to brew at home of their regular and hazelnut. Starbucks coffee is too "uncoffee" (I know its not a word) but it doesnt taste like real coffee. I know in HS it was all the rage to get a Frappuchino before class, but the calories in that thing are ridiculous and it never actually tasted good. The only thing I do like from Starbucks are the Iced Teas.
TheMissus TheMissus 8 years
It's a biased survey. Dunkin' Donuts is HUGE in Boston. The majority of people here (not including me) prefer DD coffee to Starbucks coffee. Though, what they give you at DD isn't really coffee... It's a third of a cup of sugar, with some sweet cream and a little bit of coffee. I'd be willing to bet that if they looked at the numbers in each individual city, and broke down who preferred what... Boston would be almost entirely for DD... And the other locations would probably prefer Starbucks. Also, did they survey the same number of people in each city? I'd be willing to bet that far more people were surveyed in Boston than in any other city.
anniekim anniekim 8 years
I was raised in RI and live here again--DD is huge in Southern New England--HUGE. I don't know how they do it but they have a rabid following. The former Providence Civic Center is now the Dunkin Donuts Center (has been for years,now) and it fits. There is a DD every few blocks.
marie-lee marie-lee 8 years
If Starbucks in the US tastes anything like the Starbucks in Australia I'd drink coffee from just about anywhere else first. Absolutely horrid stuff!
meringue meringue 8 years
I must say, I am a total Starbucks addict...but, we don't really have Dunkin' Donuts around KC
lemuse20 lemuse20 8 years
I used to like Starbucks but now it tastes like brewed burnt dirt to me... I LOOOVE Dunkin' Donuts coffee.
HeidiMD HeidiMD 8 years
I like my coffee extremely strong, so I prefer Starbucks. I've had Dunkin Donuts while I was visiting my fiance's parents (who live on the East Coast), and it tasted like coffee-flavored water. Starbucks isn't my favorite coffee place, though.
princess_eab princess_eab 8 years
Uh, Dunkin' Donuts coffee is incredibly stale. I don't know if it's just my part of Brooklyn, but their beans are ashy and old looking. You can tell from the beans how the coffee turns out. I guess I like my coffee with flavor...
filmgirl81 filmgirl81 8 years
Starbucks' bean quality is lower than Mcdonald's bean quality. And Starbucks actually burns their beans as well. So for those who like that burnt taste...I personally HATE starbucks and usually go to Coffee Bean.
heyjen19 heyjen19 8 years
I really think it has to do with what kind of coffee you like, if you like the european-type coffee, you will like Starbucks more; if you're a fan of the basic "American" coffee, you probably will like Dunkin more. Me? I'm a fan of Dunkin Donuts by FAR. If I want a different kind of drink, not a plain coffee, I'll get something fatty at Starbucks -- only for a treat.
fuzzles fuzzles 8 years
I love Dunkies! I can't speak for the rest of the cities in which these surveys were conducted, but Dunkies is a Boston institution. When I lived there, they had about 20 Dunkies to every Starbucks. People there have grown up on the stuff, so I wouldn't be at all surprised that Dunkies was preferred. Can't wait until they start to re-open Dunkies here in Minnesota! :woohoo: I've been Dunkie-less for too long, dammit!
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