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Exclusive: Taste Test of Starbucks New VIA Iced Coffee

Starbucks's Latest For Summer: Iced VIA

Starbucks isn't just hoping to wow customers with flavored coffee; it's also going after that longtime Summer favorite, iced coffee. Beginning June 29, the coffee giant will sell VIA Iced Coffee, a spinoff of the instant coffee it has been pushing heavily over the past year. I got an exclusive preview of the drink while in Seattle for Starbucks Coffee College. To learn what I thought of it, read more.

The product, which will retail in US and Canada stores as well as online, is remarkably similar to its hot counterpart. It dissolves virtually instantly in cold water when shaken; one pack is designed to be used in a 16-ounce bottle of water.

The major differences? Unlike regular VIA, which has Italian Roast and Colombian brews, VIA Iced comes in only one "medium roast" blend. It's also lightly sweetened with cane sugar. While those product differences sound subtle, I found the iced version to be more mellow in flavor — a good thing.

The iced version doesn't come in decaf — yet. Does iced VIA sound like something you'd purchase once it hits store shelves?

Join The Conversation
danizzle danizzle 7 years
ill try it for sure, im an iced coffee junkie!! but id rather use my own sweetner but, i LOVE columbian via iced - i buy it in bulk at costco (15$ for 8 3-packs) and i use vanilla flavored splenda and cold water with lots of ice. delicious! and spectra... what do you mean you wouldn't pay for instant you get it for free?
Spectra Spectra 7 years
People pay money for iced instant coffee? That is insane. I would never PAY for instant coffee.
Food Food 7 years
FYI, it's sweetened, but very lightly. I believe the calories per serving is somewhere to the tune of 50.
kiwitwist kiwitwist 7 years
i love iced coffee so would be willing to try it
esh712 esh712 7 years
I'm not a huge Starbucks fan, but normally this is something I'd be willing to try. However, the fact that it is "lightly sweetened" is a show stopper for me. I don't put any sugar in my coffee so I'll have to pass.
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