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Food Packages Shrinking, Prices Stay the Same

Have You Noticed Shrinking Food Packages at the Supermarket?

No, that isn't your eyesight going bad on you: while you're paying the same old price for your favorite packaged foods, many of them are getting smaller. According to The New York Times, food companies, still sensitive to the country's high unemployment rate, have adjusted for rising costs of materials by camouflaging foods in smaller packages rather than simply hiking prices.

Among the guilty party? Chicken of the Sea tuna, bags of Doritos, Tostitos, and Fritos, Nabisco saltines, and Honey Maid graham crackers. This phenomenon's nothing new — we first noticed it in 2008 with ice cream containers (case in point: Haagen-Dazs), then cartons of Tropicana orange juice. Still, it's maddening to think that consumers can be fooled by smaller sizes. What have you noticed shrinking in size?

Image Source: Getty
Join The Conversation
GummiBears GummiBears 6 years
Yes. So many products like milk, dried fruit, nuts, flour, sugar, etc.
ticamorena ticamorena 6 years
YES! and it's not just the US, in Europe all the big brands and even supermarket own labels have shrunk! i think it will backfire though...
dclsweetspot dclsweetspot 6 years
It is far from a new practice. When my son was a baby, he just turned 21, Gerber reduced the ounces in their baby food jars. A 1/2 oz to an oz when we are talking a 5 oz jar for a baby is noticable to a baby. The jar was the same size, but somehow had less food inside. I was far from happy when I realized my son was getting less to eat when I finally realized. Also, Pampers and Luvs did the same, reducing the amount of diapers in a pack to retain the price. It was a long time ago when I first noticed so I'm thinking they aren't going to change and just raise prices. In the long run I would rather raising the prices. What would one feed my family of 5 with one package now requires 2 and there will be leftovers or waste. We're not stupid. Consumers know the changes and I lose trust in a company that would rather try to trick us into continuing to buy their now more expensive product.
fuzzles fuzzles 6 years
Oh yeah. I'm old enough to remember Snickers bars so big that you could assault people with them. Not that you would want to, of course.
Katie-Sweeney Katie-Sweeney 6 years
I have. Just the other day I noticed that a bag of chips seemed more full of air then chips.
amber512 amber512 6 years
No, but I have noticed the food prices rising!
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