POPSUGAR Celebrity

Sandwiches: So Hot Right Now

Aug 15 2011 - 11:04am

In case you weren't aware, it looks like you'll be having a sandwich or two in your future: those meat, cheese, and bread creations are stacking up to be pretty hot right now. Last night, Jeff Mauro [1] — aka "The Sandwich King" — was crowned the latest Food Network star. His show, aptly named Sandwich King [2], teaches viewers how to "turn any meal into a sandwich and any sandwich into a delicious meal." Maybe Tom Colicchio was onto something [3]?

Sandwich chains are all the rage, and they're only going to get bigger. Earlier this Summer, Flip video camera founder Jonathan Kaplan announced a new mobile-driven grilled cheese concept The Melt [4], with plans to spawn 500 national locations by 2015. If that weren't enough, 100 Montaditos [5], which is being described as a "Spanish Starbucks for sandwiches," will roll out 4,000 US locations [6] in the next five years.

While there's no denying that the sandwich is essential to American cuisine, it remains to be seen if it can shrug off its brown-bag lunch image and venture into serious dinner territory. Are you excited about the new era of sandwiches — and do you see them being appropriate to eat for every occasion?

Source: Flickr User diekatrin [7]

Source URL