Franzia basically just released a line of the juice boxes from your youth . . . except with wine, of course. The adorably named Little Franz screw-cap boxes contain 500 mL — yes, that's over half a bottle — of Franzia's Rosé, Chardonnay, Pinot Grigio/Colombard, or Crisp White wine, for $3.49 per box.
The mini boxes were included in the recently released Franz For Life campaign, which parodied the Golden Girls theme song. All of this appears to be an attempt to speak to millennial consumers and, hey, it's working! In a statement, The Wine Group Chief Marketing Officer Jeff Dubiel said, "The brand's largest demographic segment is millennials. We want to be sure we're growing with our customers at all stages of life." Check out the funny campaign, as well as the Little Franz boxes, ahead.