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Frito-Lay Squashes SunChips Compostable Bags

SunChips Disposes of Compostable Bag Concept

In an era when eco reigns supreme, Frito-Lay plans to cut back on what may be its most famous green effort — the SunChips 100 percent compostable bag.

A year and a half ago, the chip brand made noise when, rather than using conventional, landfill-bound, petroleum-based plastic bags, it switched to a bag made of biodegradable polymers that decompose within 12-16 weeks. But effective immediately, Frito-Lay will switch five out of six SunChips flavors back to the original bag.

The reason? Backlash over the bag's loud noise, especially from secret snackers. Although Frito-Lay is trying to develop a quieter, next-generation chip bag, for now, the only eco-friendly flavor will be the Original variety.


Are you as disappointed as I am over the fact that consumers can't get past a little noise?


danakscully64 danakscully64 7 years
Anon 28 - Then it defeats the purpose of going "green," putting it in a plastic bag that ends up the trash. Now rather than 1 bag being produced, it's two. Brian - Rude much? Don't come here and bash people, I'm an environmentalist and I think the bags were INSANELY loud and ridiculous. For those who haven't heard the bags yet, put them on your shopping list before the bags get switched over. Just pick one up.
Vampyre Vampyre 7 years
It's likely that the main reason they're abandoning the eco bag is that apparently sales are down by 11% because a lot of people won't buy the noisy eco bag. It always comes back to money.
Zulkey Zulkey 7 years
Yes: a friend of mine tried composting it too and it didn't work:
Zulkey Zulkey 7 years
I doubt New Zealander will respond since he/she just signed in anonymously but that was rude and not terribly insightful. Thanks for generalizing all of us.
girlA girlA 7 years reason to get nasty, NZ.
hilahat hilahat 7 years
SO disappointed!
girlA girlA 7 years
My husband said that his friends who work in cubicles will not buy these--not cubicle(or workplace)-friendly.
bellakaoru bellakaoru 7 years
Seriously loud. My grocery clerk (who I'm friendly with) would yell at me every time I bought them. Here's hoping the next gen will be better.
Zulkey Zulkey 7 years
It's a shame but I can attest to how damn loud those bags are. My husband eats Sun-Chips a lot and you can't have a conversation over the bag. Not that you can't halt your conversation for a few moments but if you haven't heard the bag, I don't think you know how loud it really is.
ashleyheatherr ashleyheatherr 7 years
My family would complain about how loud the bags were. The bag is very loud to me too, but it is bareable.
imLissy imLissy 7 years
the bags were really, really loud, but not enough that I would say they should go back to the old ones. Really sad. Can't people just pour the chips into a bowl or something?
mermei mermei 7 years
I dunno, I figure that since the "environmentally friendly packaging!!" idea was mostly spin to make customers feel good about themselves, there's no good reason not to abandon it if the noise annoys people. (Seriously, how many of those bags actually ended up in active, high-temperature compost heaps and not the dump? Few, I'd guess.)
LeiraElle LeiraElle 7 years
I've actually heard friends complain about the noise! So strange. I'm going to have to buy a bag before they go back to the old one. And yes, its highly disappointing. But they're a company, and their sales suffered. It sucks, but its what happened.
shopzilla shopzilla 7 years
I am disappointed by this also! But I never heard one of the bags so I can't speak to how bad the sound was. Even so, however, I can't imagine it was THAT bad that they needed to discontinue them and revert to "bad" (for the environment anyway) bags...
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