"I was in this one town in South Korea and I saw the Watery Coffee shop. Actually, I also saw a second one when I was in China. Something sort of told me it is a reaction to Starbucks in the Chinese market and was sort of a protest against Starbucks. But other people said that they just completely got [the translation] wrong, because there weren't many English speakers in that area. Lots of places have sort of similar stories."