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Goodbye, Zima

MillerCoors announced yesterday that production of the malt-liquor beverage Zima has been discontinued.

The product was part of the 1990s clear-drink craze that included Crystal Pepsi and Tab Clear. Zima proclaimed to be "Zomething different" from beer, wine, or hard liquor, but in recent years, the drink — which had been repackaged and reformulated into citrus, tangerine, and pineapple citrus flavors — was outsold by competitor Smirnoff Ice. The decision, MillerCoors says, was due to declining consumer interest and weakness in the "malternative" segment.

If you're having a hard time parting ways, don't worry: There's still time to stock up, as distributors can most likely get remaining inventories of Zima through December.

Are you sad to see this drink become a thing of the past?

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jennjennnbubba jennjennnbubba 8 years
I thought zima was already a thing of the past?!?! I haven't seen it in ages!
ilanac13 ilanac13 8 years
i've never tried it but i remember when it first came out and everyone was talking about it. a lot of people didn't know exactly what it was but the name is one of those that just sticks on your mind. i can understand how millercoors would choose to stop production since there's so much competition out there and if it's not a big money maker - then why bother right?
hippiecowgirl hippiecowgirl 8 years
Oh, the memories. This was the first drink I ever got drunk on. LOL We always dropped Jolly Rancher candies in the bottles before drinking them. Watermelon was the best.
Mesayme Mesayme 8 years
Oh yeah. I'll be glad to see the hyped beverage go...and there are many more that need to go with it...
bluesarahlou bluesarahlou 8 years
Mine too javs. I went to the coors brewery for a tour and they had samples of the various flavors of Zima in a slushie form. Surprisingly good!
javsmav javsmav 8 years
my 17 year old self is in mourning.
lesmar912 lesmar912 8 years
Wow I haven't had it since college...we used to like to drop Jolly Rancher candies into them to flavor them - hahaha :)
magickalrealism magickalrealism 8 years
Huh. That stuff was never that popular - and has been a punchline for as long as it's been out. The original? Yech.
Happsmjc Happsmjc 8 years
i'm sad! this was our drink of choice in high school...well zima and mike's hard lemonade!
tlsgirl tlsgirl 8 years
I didn't even know it was still around, so I guess I won't be missing it.
Blackwidowchick Blackwidowchick 8 years
Excuse me I ordered a zima, NOT emphysema. lol from the simpsons
bento-barista bento-barista 8 years
:( Aww, that makes me kind of sad. It was referenced once on Gilmore Girls so it stuck out in my mind ever since, and it's been kind of a joke with friends that like to drink fruity drinks...such as, "Of course I like beer, I drink [insert Zima, Smirnoff Ice, Capn. Morgan Wave Runner, etc]" :sigh:
CaterpillarGirl CaterpillarGirl 8 years
My mom and aunts drank that stuff like it was water! they had "zima" shirts and everything. that all went the way of the "wine cooler"
lisabarn lisabarn 8 years
I think they kept it around so bartenders would know who to card!
shoneyjoe shoneyjoe 8 years
I was unaware that Zima was still being manufactured. Frankly, I was also unaware that Smirnoff Ice was also being manufactured. People drink that stuff?
wren1 wren1 8 years
Man, I used to love that ztuff :cry:
tiabia tiabia 8 years
Maybe the biggest joke in the pop-culture world of alcohol beverages!!!
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