This morning, Condé Nast announced its oldest food title, Gourmet magazine, is folding. There were telltale signs of trouble: the glossy, which will print its last issue in November, just underwent budget cuts. As early as the onset of 2009, rumors were already flying that Gourmet would not see the end of the year.
The speculation didn't prepare me for the shellshock of Gourmet's demise. After all, the magazine, which has been published since December 1940, is an institution. I would have thought they could cut issues to six a year, or even quarterly, before shutting down such a venerable publication. It's wishful thinking, but a part of me hopes this is just some sort of sick publicity stunt. Are you as stunned as I am?