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Grolsch Unleashes New Interactive Campaign

Oh viral marketing, will you ever get old?
The latest company to use the power of the internet combined with the ever bored office work force is Grolsch Beer (you know, the one with the signature swingtop). They just launched Grolsch Gardens, a new website that is one half commercial and one half murder mystery game - actually let's make that 3/4 commercial and 1/4 murder mystery game. When you get to the site, you're put right into the middle of a film-noir inspired mystery revolving around a lady, a painting and some mobsters. Along the way you pick up items, search for clues (this is where, no matter how hard you try, you can't forget that you're navigating a Grolsch ad) and try to figure out what has happened to the heroine. One of the clues you actually get is "She has hidden the painting in one of the rooms. She left a trail to find it."

Now, I normally don't fall for this sort of stuff, but I ended up wasting spending about 20 minutes of my day on it. I never did find the painting, or find out out what happened, but I collected a monocle and some beer along the way. I also saw a glimpse of a lady showering (don't worry, her NSFW bits are fogged out). Either way, like I said before I spent over 20 minutes on it and sort of craved a Grolsch when I was done. Damn you marketing people, I've fallen for your schtick again! And it looks like it will happen again, this is actually just the first in what looks like to be Grolsch film-noir installments.

Oh and if anyone figures out where the painting is, let me know okay? Everyone was making fun of me, so I stopped before I could figure it out...

Join The Conversation
Stacey-Cakes Stacey-Cakes 10 years
I finally figured it out and solved the mystery!!
katiey424 katiey424 10 years
I got to the projection room but then couldn't find the painting!
CestLaVie CestLaVie 10 years
I'm at work so I'm not even going to check out the site, too afraid of getting hooked :) and wanting a beer at 8:54 AM! That would be bad!
kimbit kimbit 10 years
I can;t find it and it is driving me crazy! I have got into the second level sort of, but can't figure out what to do next.
ALSW ALSW 10 years
Reminds me of the M&M thing that they did around Halloween with the horror movies!
partysugar partysugar 10 years
This ad was fun we all spent some time on it yesterday, but everytime I turned around Yum was still playing! Watch out you might become hooked...
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