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Happy Hour: E & J Gallo Winery

Happy Hour: E & J Gallo Winery

This morning, as I was waking up to NPR, I heard that winemaker Ernest Gallo died yesterday at age 97. In college I became pretty familiar with the Gallo name (Boone's Farm anyone?), and knew that it was created in order to bring inexpensive California wine to a growing market. What I didn't know was that the original Gallo recipe was borrowed from pre-Prohibition pamphlets found in the basement of the Modesto public library. With the recipe under their hat, the brothers (the J stands for Julio who passed away in 1993) rented a rundown building and hoodwinked everyone in their family to make wine for 50 cents a gallon - the going rate at the time was $1.

To celebrate their lifelong legacy, pick up your favorite bottle of E&J and raise a toast in remembrance. The one pictured is their Cabernet Sauvignon, which is a full rich wine with tones of black cherries, spices and currants (it's also light-years away from Boone's Farm).

Join The Conversation
celebrity_soup celebrity_soup 10 years
interesting
kscincotta kscincotta 10 years
Also, I do not recommend playing Beer Pong with Boone's Farm instead of beer. That was one of our worst ideas ever, although it did get the bottle out of our kitchen.
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