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Happy Hour: Wine Cube

Imagine this scenario: You're out camping and you're ready to unwind for the night with a glass of your favorite wine. You find your best camping glasses/plastic cups and are ready to pour when you realize... there's no bottle opener!!! Sure you can go all MacGyver and find ways to open the bottle, but just think, if only you had brought a box of wine instead...

That's right, a box of wine. These days boxes of wine don't carry the same sort of stigma that they used to. In fact in scenarios like the one above they're actually quite handy. They're easy to transport and have a low-risk of being damaged, you usually get more for your money, they can be sealed back up and will therefore last longer.

So now that you're keen to the idea of box wines, let me introduce you to the Wine Cube. Available in both 3 liter (4 bottles) and 1.5 liter (2 bottles) sizes, the Wine Cube is a Target exclusive and costs between $10-$16. There are twelve varieties to choose from — including Sauvignon Blanc, Merlot, Chardonnay, Cabernet Sauvignon, Pinot Grigio, Shiraz, and Sangria — but it is the Pinot Grigio that took home the Double Gold Award at the 2007 San Francisco International Wine Competition. In fact, it was the only boxed wine to win a Double Gold Award that year.

Join The Conversation
auddie auddie 9 years
AmyLyn, that's really a NY and a southern state thing. Here in the midwest there is no restrictions on the type of alcohol sold in certain stores, so you can buy beer, wine and liquor all in the same store. Target also has these in little 4-packs, like juice boxes. I think they'd be great for picnics or outdoor concerts too.
AmyLyn AmyLyn 9 years
Question... how can they sell wine at Target? Is this a regional thing? In NY you can only buy wine at the liquor store. This would be so cool, stupid NY laws....
crispet1 crispet1 9 years
Very interesting and admittedly handy. But I just got a picnic-style basket for wine--complete with padded space for a bottle, plastic wine glasses, a bottle opener, and much more! Too bad most parks I picnic in dont permit alcohol.
Lorelei-Spirit Lorelei-Spirit 9 years
All over the merlot. :D
ccsugar ccsugar 9 years
I've had this - the chardonnay, shiraz, and cab. The only one I really liked was the cab.
nikkih nikkih 9 years
Wine in a box, eh? I'm not sure if I'd serve this at home and I'm not much of a camper, but maybe for the beach or at a BBQ it could be o.k.
TheMakeupGirl TheMakeupGirl 9 years
I just saw these yesterday and was wondering how they were. I was thinking of having people over for labor day and this would be perfect for out on the deck.
tee0206 tee0206 9 years
Wow, wine in a box that's decent? I'll have to check it out. I've seen them at Target before. All this reminds me of the time some friends didn't have a corkscrew, so they proceeded to open the bottle of wine by repeatedly banging the bottle against a tree (enough force from the bottom of the bottle pops the cork out). Surprisingly, it works.
LuciLu LuciLu 9 years
good call on the camping idea!
demily demily 9 years
Right now I only have a french press to make coffee, so I would love an espresso machine. This one looks kinda compact too - important for an apartment. Oh, and Starbucks coffee sucks.
kiddylnd kiddylnd 9 years
I keep seeing this at Target and wonder how good it is. They don't have it in a Riesling I don't think, and that's about what I am drinking these days.
ALSW ALSW 9 years
Wow - this looks like a great idea for camping or maybe an informal get together or something. I LOVE Target!
misslarue misslarue 9 years
The Black Box brand is my favorite. Of course I wouldn't serve it with a nice dinner, but for camping and boating it's perfect!
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