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Is This Heinz Ad Inappropriate?

In a controversial move, condiment king Heinz has pulled a UK television commercial from the air. Viewers complained that the commercial — which features a single-sex parental relationship — was inappropriate and unsuitable. Nigel Dickie, a spokesman for Heinz, explains why the ad will no longer be aired:

It is our policy to listen to consumers. We recognize that some consumers raised concerns over the content of the ad and this prompted our decision to withdraw it. The ad was meant to be humorous and we apologize to anyone who felt offended.

Considering last week's legalization of gay marriage in California, I think the ad is harmless and in tune with our culture. What do you think? Watch the video below and let me know if you consider this condiment ad inappropriate?


Join The Conversation
magalaya magalaya 9 years
I find it more offensive that they withdrew it. I don't see "I don't want to expose my children to this kind of media" as a legitimate excuse. Times are a' really just have to deal with it.
summerjams summerjams 9 years
ditto that crazylovevbug
darlene darlene 9 years
Its a good ad
crazylovevbug crazylovevbug 9 years
i didn't understand it at first, but now i get it. i think it's so stupid that they decided to pull it!
macneil macneil 9 years
It is offensive that this ad was withdrawn because people are offended by homosexuals! The ad itself is obviously not supposed to be a gay relationship, and is just funny and well done. But the response from the few frothing members of the British public and then Heinz is very depressing. To the comment above that they don't like the questions it may prompt their children to ask: what is so hard about telling your child that usually men love women and women love men, but sometimes men love men and women love women? Kids don't think about sex, and they're perfectly capable of understanding that two people can fall in love. Perhaps normalising same sex relationships at an earlier age would go some way to easing the horrible homophobia that exists in schools now. It's quite scary that some people think having to talk about gay couples to kids means taking them to some inappropriate 'adult' level.
gigill gigill 9 years
I didn't get the ad nor did I think it was very good. That being said, I certainly wasn't offended by it! I would have pulled the ad only because it was bad. :P
babysugar babysugar 9 years
I thought it was pretty funny. I was not offended at all.
luxington luxington 9 years
Yeah I'm thinking the people who are offended missed the entire point of the ad. Also, what's the big deal with a same-sex couple anyway? It is 2008 people, time to get over your homophobia. There are wars and genocides going on in the world and you have nothing better to do than nitpick.
divapupgirl divapupgirl 9 years
riptide that makes sense given their press release says "The ad was meant to be humorous and we apologize to anyone who felt offended." Ithink ads like these are good for spreading acceptance, if it was meant in that light.
Manoukia Manoukia 9 years
It's sad that Heinz let themselves be influenced like that. Kraft Foods has been marketing several of their brands in Central Europe (e.g. France, Germany) by airing a series of funny ads that show different couple situations - het, or 2m or 2f. Of course the usual bunch of ultra-conservative, backwards, ultra-religious commentary could be heard, but nobody really listened, and polls by big mags were very favorable.
RaCheer RaCheer 9 years
Yeah...I agree that the deli guy was a stand-in for mom. It makes since because it's supposed to be a NY Deli Mayo and the rest of the family was British. I think it's cute!
star-gazer star-gazer 9 years
i liked the commercial. i didn't see it as a "gay" ad, but as what a mom feels like in the mornings. did anyone else see the irony? i guess not.
VennieB VennieB 9 years
i think it's hysterical. and i agree, it does make me lose some respect for heinz for pulling it off the air
alaskajoey alaskajoey 9 years
I didn't get the gay reference. I took the ad to be an actual woman just in "deli man" form. I found nothing wrong with the ad and found it hysterical. I'm working in the UK right now and saw it twice last week. loved it.
crackaddict crackaddict 9 years
i hate the uk and i live here
tuscanstellina tuscanstellina 9 years
How is it offensive to where it had to be pulled? The closed-mindedness in society is what is offensive. I thought the commercial was cute.
kayleigh83 kayleigh83 9 years
I LOVE this commercial! I think it was totally adorable and should not have been pulled from the air under any circumstances. I'll think twice about buying Heinz products from now on thanks to that decision.
shafiii shafiii 9 years
i thought the ad was rather cute and funny. its a shame that they had to take it off air
SugarFreak SugarFreak 9 years
I thought it was funny, but when as I was reading the post the first thing I thought was that the Heinz decision-makers are a bunch of pansies! People really need to loosen up!
chiefdishwasher chiefdishwasher 9 years
I have been impressed with the liberalism and insight given by so many comments. This commercial is indeed about replacing mom with a NY deli guy.
ayuninur ayuninur 9 years
I thought it was funny.
MsMO MsMO 9 years
I don't like it. I don't like the questions it brings up from my children etc.
digigirl digigirl 9 years
I agree that this was not really meant to represent a gay couple. Nonetheless, it's sad that it was pulled because some people perceived it that way and were offended. Let's take this to an extreme extrapolation - if we pull ads featuring gay people because some homophobes wrote nasty letters, should we also then pull ads featuring various ethnic actors because racists write nasty letters? The discrimination that homosexuals currently experience is very similar to the racism that has plagued us for ages and is only now just *starting* to abate. Looks to me like the nastiness has just passed on to the next group in line. When will we, as a people, get over ourselves and live and let live?
justanerd1975 justanerd1975 9 years
Hienz is marketing, if they feel the majority of America is not going to support them for this commercial then they will pull it. Hienz Inc. doesn't really care to get involved in making a bold political or moral statement,plainly seen...
jenncosby jenncosby 9 years
OKay sorry to say this... but anyone who doesnt get this is not looking at it correctly, as soon as I saw it I the same way Lynne did, its a commercial for deli style mustards... there fore the character who is suppossed to be the mother in the family (not that there is anything wrong with a same sex parental relationship) but instead of a mom making all the lunches, they have put a deli guy there to kind of insinuate that the mustards will make your sandwiches just like from the new york deli. I didnt think it was intentionally sexual, or same sex relationship promotional. However I do think we need to stop being so put off and afraid by same sex relationships, everyone is a person and so what if you show a same sex couple on tv ? its 2008 and we shouldnt be promoting hate anymore!
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