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Heinz Redesigns Ketchup Packets, Formula

The New Look and Taste of Heinz

For the first time in 40 years, Heinz has redesigned its ketchup packet — and made it healthier to boot.

This morning, the company revealed a larger, more versatile condiment packet, which ketchup lovers can either tear off to squeeze like a traditional packet or peel off to dip. It holds three times as much as the old packet. The packaging innovation will be in most quick-service restaurants by the end of this year.

The company also introduced Simply Heinz Tomato Ketchup, a version made with sugar instead of high-fructose corn syrup. The ketchup will be released in March, and by Summer, the entire core Heinz ketchup line will reduce sodium by 15 percent, making Heinz the lowest-sodium national ketchup.


I know this is ridiculous, but I consider this a Heinz breakthrough. I can't wait to tear open a packet that's big enough for more than three fries! Hopefully, the news will quiet ardent protest groups on Facebook, like Make Ketchup Packets Bigger and Abolish Ketchup Packets. Are you as excited as I am for this groundbreaking move?


Join The Conversation
kr1sti kr1sti 7 years
Disagree. High fructose corn syrup is evil. The problem with HFCS is that it is not processed by our bodies in the same way as other sugars and tends to be more lipogenic (promotes fat storage). Also, your body doesn’t readily recognize the calories ingested from HFCS, so it does nothing to satisfy your appetite.
snarkypants snarkypants 7 years
ooops, i hate HFCS. not have it. haha
Pampire Pampire 7 years
I was wondering when they were going to make the packets like that. Awesome!
betty-kraker betty-kraker 7 years
love the new packet
snarkypants snarkypants 7 years
yay!!!! i wish other companies would do this as well. i have HFCS!
CoconutPie CoconutPie 7 years
Great news. I've been buying their organic ketchup for a while now and love it. Lowering the amount of sodium in all their products is a great initiative (as long as they don't replace it with more sugar or some other crap).
shannonkay shannonkay 7 years
I hate ketchup, but those packets look really cool. I can imagine how great it would be for alot of different condiments.
Spectra Spectra 7 years
Cool! I've always thought those packets were too small.
MarlynB MarlynB 7 years
Great news! I love the idea of being able to get lower-sodium ketchup without paying through the nose.
PirateKitty PirateKitty 7 years
Wow! I have been dreaming of the day when ketchup packets are bigger since i was a wee one. Can't wait!
AmberHoney AmberHoney 7 years
Yippee! I've written several letter complaining about the packets many moons agos to no avail. Heinz rocks - I made at least 7 different catsup recipes this summer and nothing came close to what Heinz tastes like. They were good, but not Heinz.
noxcatt noxcatt 7 years
I love the redesign, but the organic heinz is made with real sugar too. I like the lower sodium push though.
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