When I learned baby carrots were kicking off a $25 million marketing marketing makeover, I couldn't help but scratch my head. Really? What could possibly make these dried-out packets of "nature's candy" plane snacks hip, ever?
But when I saw the campaign's new website and SNL short-esque commercials, they made my morning. I've decided that, even though I maintain baby carrots taste overrated, I stand corrected: they are on the cutting edge of avant-garde. Check out my favorite commercial when you read more.
Will you ever feel the same way about baby carrots again? Do you think this marketing ploy will convince the children of America that nubby root vegetables are cool?