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How Organic's Really Hitting the Mainstream in 2011

How Organic's Really Hitting the Mainstream in 2011

Organic SafewayHow will America's food landscape change in the coming year? If two recent articles from MSNBC are any indicator, organic will really hit the mainstream in 2011.

The first details results of an adult consumer survey, which illustrate that while the percentage of people who buy organic over the past two years hasn't budged, what has changed is where they're buying it. Fewer sales are coming from Whole Foods, Trader Joe's, and natural foods stores, with more generated at Target and conventional grocers such as Safeway.

Government changes in food policy and the passing of the Healthy, Hunger-Free Kids Act will also impact the number of organic vending machines; vending franchises expect "exponential" growth in organics this year, as schools, offices, and gyms trade in Twinkies and Oreos for the likes of gluten-free granola, organic yogurt, and fresh fruit.

Do you anticipate buying more organic in the coming year?

Image Source: Getty
Join The Conversation
xxstardust xxstardust 6 years
I don't shop organic at all. It's simply too much for my budget to handle - it's way too overpriced to be worth it to me. Additionally, there hasn't been any nutritional difference found between organics and conventional products. The difference is really in the use of pesticides, which CAN be used on organic produce provided that they are non-synthetic pesticides. Given that testing has demonstrated that natural pesticides are carcinogenic at about the same rate as man-made, synthetic pesticides (see work by B. Ames of the UC Berkeley dept. of biochemistry, and Rosencrantz in the journal Carcinogensis), is it worth shelling out the extra money for it? Of course, I tend to try to buy as much produce as I can from local growers - it's fresher and tastier.
dreamalittledream dreamalittledream 6 years
I went to school up in Ithaca NY, and the Wegmans chain has my favorite organic selections-I miss that store!!!
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