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India to Introduce Cow Urine Beverage

India's Next Big Export: Cow Urine Soda

Holy cow. India's oldest, biggest nationalist Hindu group, the Rashtriya Swayamsevak Sangh (RSS), plans to introduce a new soft drink made from cow urine.

The radical RSS group has long campaigned against beverages such as Coke and Pepsi, foreign imports that it believes to be a corrupt influence and a symbol of Western imperialism. In India, bovine urine is considered medicinal and is, like the cow itself, seen as sacred, particularly at religious festivals. In some traditional rituals, cow urine is consumed to purify those who belong to the lowest rung of the Hindu caste system. Although the group hasn't confirmed flavors or pricing for the drink, to be known as gau jal, or "cow water" in Sanskrit, the elixir will be mixed with aloe vera, gooseberry, and other herbs that allegedly combat diabetes, cancer, and other diseases. The RSS and its offshoots have been promoting gau jal as a cure-all since as early as 2001, but Om Prakash, the head of the RSS's Cow Protection Department, said the drink will be introduced "very soon, maybe by the end of this year." He added:

Don't worry, it won't smell like urine and will be tasty, too. It's going to be very healthy. It won't be like carbonated drinks and would be devoid of any toxins. We're going to give [American soda brands] good competition as our drink is good for mankind. We may also think of exporting it.

How do you feel about this? I think it's disgusting, but at the same time, I've promised myself that I will try anything once. Would you drink cow urine for its purported health benefits?


Join The Conversation
marie-lee marie-lee 8 years
...this is one I don't think I could try. I know that soft drinkers were originally sold as a having health giving properties but we know that is a load of rubbish now. I am thinking you'd have to drink an awful lot of that moo dew to have an effect and that doesn't sound real appetizing to me.
Tabloid Tabloid 8 years
EW????? Whatsss? :barf:
BabeliciousSugar BabeliciousSugar 8 years
aimeeb aimeeb 8 years
Kimpossible Kimpossible 8 years
No way.
tlsgirl tlsgirl 8 years
Moo Dew, hehehehe. But as for drinking it, no way.
gaucholoco gaucholoco 8 years
"In some traditional rituals, cow urine is consumed to purify those who belong to the lowest rung of the Hindu caste system." Talk about untouchable!
hibiscus96818 hibiscus96818 8 years
HAHAHA...Moo Dew! *LOL* But seriously, there is no way I would drink urine from a cow (or any other species for that matter). I don't care how good it is for you.
ylovely ylovely 8 years
It's WASTE!. What?
Rancher'sGirl Rancher'sGirl 8 years
:barf: :barf:
lindssaurussss lindssaurussss 8 years
pee is pee. yuck
Spectra Spectra 8 years
Andrew Zimmern drank cow urine in India on Bizarre Foods and he said it was bitter and sour at the same time...I doubt it'll go over in the mainstream world. I could see it being big for Rush Week at frats though. People might drink it on a bet, but not for the taste of it.
fuzzles fuzzles 8 years
Or Moo Dew!
fuzzles fuzzles 8 years
Bovine Dew!
macgirl macgirl 8 years
Let's throw some science at this and then we can talk about me drinking cow urine ;-)
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