Rapper and mogul Diddy was in San Francisco last week promoting Cîroc, his vodka brand. I was lucky enough to sit down with the musician, and we chatted about entertaining. Not surprisingly, he consumes a lot of Cîroc and his signature drink is a Cîroc and lemonade — say it fast and it sounds like a lyric in one of his songs, "ci-rocking lemonade." To find out what the Diddy had to say,
PartySugar: What’s new with Cîroc?
Diddy: The newest thing with Cîroc is our success. Our success and our appeal. The sales went up 1,000 percent and just the appeal is becoming more recognizable to the consumer.
PS: Aren't you coming out with some new flavors?
D: Yeah. In the world of Cîroc, one of the biggest differences is the flavors. Red Berry and coconut. Now most flavors, to be honest, in the vodka industry, most flavors just haven’t been done right. They taste like cough syrup. I went down with the innovation team, and I was like, whatever we do I want to make sure that this doesn’t taste like cough syrup.
And then also make something that really tastes like what it says. If it says coconut, let’s make sure it tastes like coconut. If it says red berry, let’s make sure it tastes like red berry.
PS: Do you ever cook?
D: I cook breakfast.
PS: What music do you recommend for cooking?
D: Music for cooking? Marvin Gaye’s always good for cooking.
PS: What are your guilty pleasure foods?
D: I would probably say jello. Strawberry jello.
PS: If you had to drink one type of alcohol for the rest of your life what would it be?
D: Vodka. Cîroc.
PS: Besides yourself, who are some celebrities that know how to entertain/host a good party?
D: I never seen anybody do it how I do.
PS: What was the first alcoholic drink you ever drank?
D: Peach schnapps and orange juice, before I was enabled.
PS: What do you think will be the next big thing in cocktails?
D: Jello shots.
Stay tuned for Diddy's tips for hosting the ultimate party!