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Jamba Juice Testing Out Frozen Yogurt Line in California

Jamba Juice Tests Out Frozen Yogurt Line

Between flatbreads and wraps, hot blended drinks, and oatmeal, what trend hasn't smoothie chain Jamba Juice tried to ride? Frozen yogurt — at least, until now.

Yesterday, it began piloting a new line, Whirl'ns. The fro-yo — which includes eight custom-blendable flavors with various toppings such as fresh fruit — is currently being offered in 22 Northern California stores but may go nationwide if successful.

Could following closely in the footsteps of Yogen Früz, Red Mango, and Pinkberry be the answer for a company that's struggled to branch out beyond smoothies? Your thoughts are welcomed below.

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