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Jamie's Italian! All These Years, I Thought He Was British

Jamie's Italian! All These Years, I Thought He Was British

Celebrity chef Jamie Oliver — aka The Naked Chef — has taken on an empire expanding venture. Not content with just a cartoon version of himself, Oliver is now starting his own chain of neighborhood style restaurants.

This spring, the first branch of his new "affordable but excellent" restaurants will open in Bath, England. The restaurant, which is called Jamie's Italian, is the first of 40 intended branches. When asked about why he's partaking in this venture, he said,

"It's always been a desire of mine to really tackle the issue of the quality of high street dining.

"There are some little places, privately owned by dedicated people, who are doing a good job but they're few and far between and I don't think many of the chains really give consistent quality at a decent price.

"We aim to change all that. When people eat at a Jamie's Italian, I want them to really get into the food, maybe try something they wouldn't normally try, but always be safe in the knowledge that they're eating good stuff, prepared with love."

All the pasta at Jamie's Italian will be made on site, and the bread will be created daily by artisan bakers. The meal prices will start £5 ($10) for light meals and hover around £10 ($20) for "hearty meals."

So what do you think? Would you go and check it out?


Join The Conversation
CaterpillarGirl CaterpillarGirl 9 years
I dont like Jamie. Funny thing, Anthony Bourdain went to italy for his "no reservations" show, and he cooked one of Jaimes "italian" recipes for some italians he was staying with, they spit it out. His speech impediment grosses me out.
Diana172 Diana172 9 years
Awesome, can't wait!
UrbanBohemian UrbanBohemian 9 years
I love his philosophies on food. And I love this idea for affordable yet delicious food that is also "prepared with love." He is a doll!
bfly1133 bfly1133 9 years
Will he be there? ;) When I finally get to England I would probably check one out. You know designergirl, all this doesn't really bother me at all. I check out the stuff by the chefs I really like and I ignore the rest.
designergirl designergirl 9 years
I'm sick of these lowbrow chains, frozen food lines, etc... by chefs just to make more money. Whatever happened to have one or two restaurants and some cookbooks at most? Most of the "lower" restaurants of a great chef are terrible. Does everyone need an empire?
HonestMuffin HonestMuffin 9 years
heck yeah!
fragiletearz fragiletearz 9 years
mmmm Jamie pasta
CiaoBella2 CiaoBella2 9 years
I would if I lived in England I'd go to his restaurant. His cook book Jamie's Italy has wonderful recipes.
Jinx Jinx 9 years
I like him, what a doll. :)
femmefatale femmefatale 9 years
Me likey!
daisyeater21 daisyeater21 9 years
cant wait :p
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