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Jelly Belly's Newest Flavor: Acai Berry

Jelly Belly's Newest Flavor: Acai Berry

America's favorite jelly bean company, Jelly Belly, announced its newest flavor this morning. Fans voted the acai berry, a trendy energy fruit, as the latest addition to the 50 official, ever-changing flavors. The public was invited to submit ideas for new flavors in the Dream Bean Contest and five finalists — honey, sublime chili lime, Thai iced tea, mojito, and acai — were chosen. According to Rob Swaigen, marking director for the company, the decision was an easy one:

We received thousands of submissions for acai berry flavor — it's
clearly on many people's radar. The voting for the finalist flavors was
overwhelming in favor of acai. Honey came in a strong second place.

I'm curious to try the new jelly bean and wonder how close it will taste to the actual berry. Have you tried acai? Are you interested in tasting the new jelly bean?


Join The Conversation
ilanac13 ilanac13 9 years
well it's definitely a sign of the times that they are making an acai bean but i guess it's something that people really want so i hope that it does well for them. i'm sure that i'll try it although i'm not the biggest fan of jelly beans.
Mesayme Mesayme 9 years
Mmmmmmm....yummy!! Love Jelly Belly..but only once a year! BTW...(I think you pay for advertising on this site...)
crazylovevbug crazylovevbug 9 years
i would love 2 try it!
looseseal looseseal 9 years
All the flavors sound so good. Why can't they make all of them?
brittanyk brittanyk 9 years
I'm pro Thai iced tea. That would have been good. I've never even heard of Acai berries, so that doesn't really appeal to me. I'll probably end up trying them anyways.
L0neLyHeArT L0neLyHeArT 9 years
I love Jelly Belly's jellybeans, so I'll definitely try it.
californiagirlx7 californiagirlx7 9 years
I would try it, but I think honey should've won.
jennjennnbubba jennjennnbubba 9 years
oh mojito would have been a good flavor too but acai berry would be taste worthy... I would try it!
usinda usinda 9 years
Bleh, I wanted mojito to win. What's the point of having acai jelly beans if the fruit doesn't even taste that good on its own? It's not like you're going to get any of the benefits from eating it in artificially flavored jelly bean form... I'd still try it though.
dootsie dootsie 9 years
I think it will be interesting because most people have acai in creamy drinks, so the consistency of the jelly bean will be sort of counter to what they'd expect. As with all Jelly Belly flavours, either it will be spot-on or completely wrong.
leeluvfashion leeluvfashion 9 years
I have not tried Acai berries yet so I cannot comment on if it is a good choice or not. However I would try it.
shopinchic shopinchic 9 years
Actually I never heard of Acai Berry before. But I love Jelly Belly so I would definitely try it.
kia kia 9 years
I would be hesitant since not all acai-flavored things taste great. Have you tried the Acai flavored Emergenc-C? Gag!!! I have had a Pomengrate-Acai sorbet that was out of this world though. So it has a 50% chance of being all right in my book.
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