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Jelly Belly's Newest Flavor: Acai Berry

Jelly Belly's Newest Flavor: Acai Berry

America's favorite jelly bean company, Jelly Belly, announced its newest flavor this morning. Fans voted the acai berry, a trendy energy fruit, as the latest addition to the 50 official, ever-changing flavors. The public was invited to submit ideas for new flavors in the Dream Bean Contest and five finalists — honey, sublime chili lime, Thai iced tea, mojito, and acai — were chosen. According to Rob Swaigen, marking director for the company, the decision was an easy one:

We received thousands of submissions for acai berry flavor — it's
clearly on many people's radar. The voting for the finalist flavors was
overwhelming in favor of acai. Honey came in a strong second place.

I'm curious to try the new jelly bean and wonder how close it will taste to the actual berry. Have you tried acai? Are you interested in tasting the new jelly bean?


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