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KFC Promotes New Fiery Chicken Wings on Fire Hydrants

KFC Lights Up Markets With Branded Fire Hydrants

Looks like KFC isn't ready to give up its moment in the spotlight just yet. It's switching its marketing game plan and replacing pitches on potholes with flyers on fire hydrants.

To get the word out about the new Fiery Grilled Wings, KFC is giving two cities in Indiana, Brazil and Indianapolis, $7,500 so local officials can improve their cities' fire safety — and emblaze Colonel Sanders's face onto their hydrants and fire extinguishers. In return for the advertisements, the fast food company will help the two cities pay for new extinguishers and hydrants.

Since I don't know all the details, I'm rather ambivalent about the arrangement. For instance: Is the signage permanent? Does it help the city's taxpayers? I suppose it's no different from selling space on public transit, but I'm awed by the way companies continue to find new places to stick their logos. How do you feel about it?

Source: KFC and Flickr User zoezulka

Join The Conversation
prencesschris prencesschris 7 years
wtf ? this is a stupid idea, but at least they're trying to give back to the community
Spectra Spectra 7 years
Stupid. I hate random advertising on things...it makes no sense and it makes the city look tacky.
PinkNC PinkNC 7 years
They should have come up with another idea.
onlysourcherry onlysourcherry 7 years
honestly, i think it's a win-win situation. who cares if the fire hydrant has a bucket of chicken on it. it should make the cities safer.
fauxcat fauxcat 7 years
hehe fuzzles :) I think that some companies are at a loss about how to advertise nowadays. This is one example. People tend to tune out ads like this. KFC would do better to concentrate on healthier options, etc, and on making their food taste amazing.
fuzzles fuzzles 7 years
Why do I feel the sudden urge to create a website where photos of dogs whizzing on KFC hydrants can be submitted?
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