POPSUGAR Celebrity

KFC Closing Stores For a Good Cause

Sep 30 2009 - 3:00pm

Is KFC trying to make amends for the Double Down [1], its infamous sandwich made with chicken patties instead of bread? The chicken chain is taking a break from inventing indulgent new foods to fight hunger, starting next Tuesday. Over the next few weeks, KFC will temporarily close [2] more than 15,000 locations during the lunch rush and convert them into "World Hunger Relief Kitchens."

The kitchens will serve free grilled chicken meals [3] to needy families while also raising awareness with charitable food drives and car washes at the shuttered stores. Fighting hunger is a pet cause of parent company Yum Brands, which launched a World Hunger Relief fund in 2007. Though there is some irony to KFC giving away free grilled chicken while it's being sued for grilled chicken [4], I can definitely get behind this good cause.

What do you think about the store closings: publicity stunt or sincere do-gooding?

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