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Kellogg's Kills Off the Hydrox Cookie — Fans Lament the Loss

Sorry Folks, the Hydrox Cookie Is Dead

When I say two chocolate cookies with a thick, sweet white layer sandwiched between them, most of you will immediately think of Oreo cookies. However, there's a small percentage of folks who think of the Hydrox cookie instead. The Hydrox — originally produced by Sunshine Biscuits, then Keebler, and finally Kellogg's — debuted in 1908, four years before the Oreo.

Fans like them for several reasons, one being that they stand up better in milk, and the feud is often compared to Pepsi/Coke. Either you're a "Droxie" person or you're an Oreo person. Interestingly, a taste test done in 1988 by Advertising Age showed that 29 tasters voted for Hydrox and 16 voted for Oreo.

Yet despite the devotion of its fans and the taste test win, the Hydrox cookie has gone the way of the dinosaur. For the last several years, Hydrox cookies have been harder to find, and a report from the Wall Street Journal is confirming that the Hydrox cookie is dead. Fans of the product have voiced their opinions, but at this time Kellogg's has no plan on bringing the cookie back. They have, however, confirmed that the Hydrox still lives in "crushed cookie form" as a mix-in for yogurt and ice cream — many fans have noted sightings in several brands such as Edy's/Dreyer's and Carvel.

So tell me, were you a Hydrox fan?


Join The Conversation
Susan2588987 Susan2588987 5 years
loved and grew up on Hydrox...wish we could still get them
insanitypepper insanitypepper 9 years
Hydrox were great, and vegetarian-friendly, unlike Oreos.
caramelqtee75 caramelqtee75 9 years
I always liked Oreo better
piraterie piraterie 9 years
Poor Hydrox! I haven't had them in more than 20 years, but it's still a little sad to see them go. Even though I probably wouldn't like them now - I hate Oreos. But I remember eating them at my preschool when I was little and being a fan then.
Zulkey Zulkey 9 years
I always thought Hydrox was a hideous name for a food item. it sounds like a cleaning product.
LaLaLaurie06 LaLaLaurie06 9 years
LaLaLaurie06 LaLaLaurie06 9 years
I always thought the chocolate flavor of Oreos was better than Hydras, but really, I would NEVER pass up ANY chocolate cookie!
Daisie Daisie 9 years
I always thought Hydrox were a ripoff of Oreos too! I prefer Oreos, though. Hydrox never tasted the same to me....and I ate Oreos first! So I'm not sad to see them go since I have never purchased any!
karlorene karlorene 9 years
I never knew about them til now... too bad, woulda loved it ten years ago haha
i-am-awesomeness i-am-awesomeness 9 years
Marynanabananas, I agree with you! I was never an Oreo fan, either. I don't even like chocolate. But I remember seeing the Hydrox cookies before. I thought they were a generic, store-brand Oreo cookie.
Marci Marci 9 years
There are 6 kids in my family. When we were growing up, my mother would buy 2 boxes of cookies a week, one of her choice and one of our choice, each of us getting a turn. 3 loved Oreos and 3 loved Hydrox. It was this HUGE constant debate in our house over which was better. :D :D
fadeastride fadeastride 9 years
Aww I haven't had a Hydrox in ages. And now I'll never get to again :-(
AmberHoney AmberHoney 9 years
I'm showing my age again. I know Hydrox and Oreos hate them both. They are the worst cookie on the planet to me. Glad to see them go.
amh678 amh678 9 years
I've never heard of Hydrox cookies, so I can't say that I'll miss them!
emalove emalove 9 years
I've actually never had one of these.
Linda-McP Linda-McP 9 years
tisgirl, I'm sad too. My parents preferred these to Oreos so I grew up eating Hydrox cookies.
tlsgirl tlsgirl 9 years
My parents used to buy these instead of Oreo's when I was little, so I'm sad to see them go.
jennifer76 jennifer76 9 years
I always thought Hydrox was a copy of Oreo! Poor Hydrox.
wambalus wambalus 9 years
Hydrox all the way! They didn't use beef lard :) Plus oreos leave that weird film on the roof of your mouth.
kiwitwist kiwitwist 9 years
I have never heard of I vote OREO
vapidintuition vapidintuition 9 years
My mom and dad always called Oreos "Hydrox cookies" so.. I knew of them. For the most part, they were less expensive than Oreos, and since I grew up on the poor end of things, when we got chocolate sandwich cookies, they were Hydrox cookies. I actually never liked either of them. I much preferred a snickerdoodle or a chocolate chip cookie or just anything homemade. But during the winter months I love love love the mint oreos. Ah..
UrbanBohemian UrbanBohemian 9 years
I adore Double-Stuf Oreos, but as far as flavor goes, Hydroxes were really tasty. It's too bad they never expanded their product. Double-Stuffed Hydroxes would have sold me!
AliCherri1 AliCherri1 9 years
I never really had a preference, I ate more Oreos though, probably b/c I thought (wrongly) that Hydrox were imitation Oreos.
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