Skip Nav
Cooking Basics
3 Methods For Making Matcha
Strawberry Tart Easy Recipe
Original Recipes
The Easiest Strawberry Tart You'll Ever Make
16 Italian Soup Recipes to Get You Through Chilly Nights

Kraft's New Kraft Singles Campaign

Kraft's Orange Slices Get Singled Out

You may be impossibly in love with ricotta, feta, and manchego, but Kraft Foods is hoping you'll give its signature orange slices another chance. According to Advertising Age, the food company has begun a major push for Kraft Singles, its synthetic-cheese line of American, Swiss, and Cheddar cheese slices. Although the brand's natural cheese sales have declined amid the recession, processed cheeses such as Velveeta and Kraft Singles have helped to lift the segment's sluggish sales numbers. As a result, Kraft will continue to focus on marketing its Singles products with a grassroots promotion.

For its National Grilled Cheese Month Sweepstakes, Kraft has launched an ad hoc website that encourages consumers to write short essays about why they love Kraft Singles, so they can be entered into a weekly drawing for free packages of Kraft Singles.

Kraft is also backing the Seventh Annual Grilled Cheese Invitational. Organizers of the world's largest grilled cheese competition, which takes place in Los Angeles later this month, expect to turn out 5,000 grilled cheese sandwiches.

I don't know about you, but I've always felt that tough times foster cravings for less than wholesome yet insanely delicious childhood favorites. Kraft Singles have a particularly special place in my heart, so there's no doubt that within the next thirty seconds I will be professing my love for them on How do you feel about Kraft Singles? Do you think this promotion will catch on?


6 Fascinating and Haunting Facts About the JonBenét Ramsey Murder Case
Justice 4 Grenfell Three Billboards
Which Plant-Based Milk Has the Most Protein
Prince Philip Over the Years
Slow-Cooker Spaghetti and Meatballs
Meet the Deaf-Blind Lawyer Fighting For People With Disabilities
Fitbit Alta Tory Burch Bracelets
What Is Dead-Naming a Transgender Person?
Alternative Curse Words For Moms Who Swear
Trump Apologizes to UK, Piers Morgan Video January 2018
Donald Trump's Feminist Quotes January 2018
Lottery Horror Stories
From Our Partners
Latest Food
All the Latest From Ryan Reynolds