In an era when people are consumed with better-for-you goods, food and beverage companies are launching new campaigns that highlight the produce from which their products are derived.
According to market research results from Mintel International, a quarter of the food and beverages launched in 2008 claimed to be "natural," making it the year's most prevalent claim.
For the first time in more than half a century, food titan Heinz has changed its iconic ketchup label, switching out the gherkin below the name for a plump, vine-ripened tomato. The goal? To remind consumers that Heinz tomatoes go into each bottle of ketchup. Tropicana has repackaged its cartons to only include the word "juice" in small type at the bottom. The OJ box now reads, "100 percent orange: Pure and natural." Frito-Lay's current TV spots underscore the fact that Lay's chips come from potatoes.
From Welch's 100-percent grape juice from concord grapes campaign to Pizza Hut's The Natural pizza, this trend has certainly come to my attention. Have you taken notice as well? Do you think it's a good thing that more companies are emphasizing healthfulness in their edible products, or is this movement simply a gimmicky positioning tactic?