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Let Them Eat... Broccoli?!?

Let them eat cake... er broccolli... er broccoli that looks like cake?

Hidden Valley is launching a new ad campaign aimed at getting your kids to eat vegetables. The main ad features, "Three perfect broccoli cupcakes sitting atop a cake stand with Hidden Valley(R) Original Ranch(R) dressing replacing typical buttercream
frosting," and apparently there's another one of carrot "french fries" topped with ranch dressing. The slogan on the bottom says "Makes Vegetables Delectable," but - I kid you not - the press release says the ads showcase vegetables going from "plain to insane!" Plain to insane indeed...

"Our aim was to capture life in Hidden Valley -- a place where
vegetables are as delectable as treats," said Chad Ackley, creative
director at DDB. "We know moms struggle to get their kids to eat well, and
we believe our message provides a reminder that the taste of Hidden Valley
Ranch has the power to encourage kids to eat their vegetables."

I don't know if this is going to fool any kids - after all broccoli is still broccoli - but I will admit, it does make it look tastier. And totally off topic, I really want that cake stand.

Source: PR Newswire
Image Source

Join The Conversation
cubiclequeen cubiclequeen 10 years
I have to agree a bit with mandiesoh, I like fresh veggie dip just like the next person but I think that a good steamed broccoli hits the spot. Too often veggies are slathered in a sauce and we forget what their natural yumminess tastes like.
mandiesoh mandiesoh 10 years
LOOOVE brocc. BUT i think this ad campaign paints good healthy food in a bad light, advocating that kids should only eat it with dressing and all that. dressing isnt exactly the world's healthiest food. im not a fan of this campaign at all, cos i think its sending the wrong msg to kids who BTW are escpecially susceptible to advertising.
SU3 SU3 10 years
I like the ad - I think it's a great idea
jendudley jendudley 10 years
EVERYTHING tastes better with ranch on it! Broccoli slaw is delish. Carrot french fries will never replace the real thing.
KerryG KerryG 10 years
Hee. Sounds like a cute ad. Not sure that it will actually fool any kids, but hey, broccoli was my favorite vegetable as a kid and I think it would be a lot more popular if more people knew how to prepare it properly, instead of reducing it to cardboard-tasting mush.
celebrity_soup celebrity_soup 10 years
thats such a cool ad! i love broccoli in every way, especially with ranch! maybe this cute ad will get kids eat more broccolies?
Phil Phil 10 years
I like this ad campaign but it doesn't beat Kaiser Permanente's commercial where The Postal Service's "Such Great Heights" plays while people are biking instead of driving cars, fruits and veggies are in vending machines instead of chips and candy bars, etc. Anyway, I love broccoli already! This week my lunch has been a serving of raw broccoli, a carrot stick, a random fruit and a cup of yogurt. Tomorrow, the carrot gets replaced with baked spinach
Luxury-Diva Luxury-Diva 10 years
I love the cake stand!:-)
Luxury-Diva Luxury-Diva 10 years
Broccoli and Ranch just doesn't do it for me! I Love them both, just not together. My kids love broccoli but they've had it with cheese for so long, I don't think they would eat it with ranch. My kids are very picky eaters.
Beautifulbarbie Beautifulbarbie 10 years
Cute pic.
My-Opinion My-Opinion 10 years
Ranch dressing is the best!!! It's good on anything from veggies to buffalo wings. I read somewhere that the best broccoli to eat is the ones that have that purple hue on the top, way more vitamins or something. I love broccoli but I definitely have to take some kind of bloating meds first!!!
blondeskyline blondeskyline 10 years
This ad campaign is so cute. I love it.
SaraSmile SaraSmile 10 years
What? Putting ranch on vegetables kind of defeats the purpose, right?
Megami76 Megami76 10 years
Broccoli is good... but not second day.
joyofadventure joyofadventure 10 years
i like the ad campaign, its cute and ya know i know inda want broccoli
wynter wynter 10 years
Brocolli is actually one of my kids' favorite food. They really don't eat a lot of junk, so they probably won't like it as much when they see it in cupcake form. They eat sweets, but not a lot, and most of the time, they turn unhealthier food down. I know my two are out of the norm, but I'll have to keep these ads away from them so they won't think brocolli is bad for them! lol
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