Skip Nav
40 Killer Vegetarian Appetizers
Holiday Food
A Guide to Making the Cutest Ugly Christmas Sweater Cookies
Hands Down the Best Way to Roast Potatoes

Love It or Hate It: Pepsi's New Logo

Love It or Hate It: Pepsi's New Logo

Pepsi's redesigning their look and I've got a sneak peek at the logo redesign! The new logo, shown here at bottom right, is the 11th in Pepsi's 110-year history. It was designed by the Arnell Group and took five months to create. Graphically, the logo is loosely characterized by a smile.

Advertising experts estimate that rolling out the new look of the brand — updating trucks, vending machines, point-of-purchase displays, and other signage — will cost Pepsi hundreds of millions of dollars. Do you think the redesign is worth the cost to roll out the new look?


Where Can You Buy Crystal Pepsi?
Portland Protester Gives Mayor Pepsi
Pepsi Fire
Salted Caramel Pepsi
From Our Partners
Latest Food
All the Latest From Ryan Reynolds