A few months ago we noticed that competitive eating was a rapidly growing "sport": This year, 1.5 million people tuned in to ESPN to watch the Nathan's Hot Dog Eating Contest, and there's now a game, Major League Eating, available on the Nintendo Wii. Yet while it's entertainment for many, it comes at a cost for others. Yesterday, Saurab Sabharwal, a 22-year-old engineer at Nokia-Siemens in Gurgaon, India, died during a company-sponsored pastry eating contest held in the office cafeteria. After choking, he ran to the bathroom alone, and was found unconscious an hour later. Colleagues called for an ambulance, which rushed him to the hospital, where he was pronounced dead. This isn't the first death we've heard of from competitive eating. Last month, a Taiwanese student fell unconscious and died during a steamed bun eating contest.

Does this call for further measures to be taken, so that others don't get hurt? Should a medical expert have been mandated to stand by, just in case? Or should government officials consider placing a ban on eating contests?