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Masaharu Morimoto to Open Japanese Street Food Airport Chain

Morimoto to Bring Yakatori to the Traveling Masses

Iron Chef Masaharu Morimoto's got a new project in the works. Yesterday the hospitality company Delaware North Cos announced a partnership with the sushi master, with plans to launch Skewers, a new fast-casual airport restaurant chain.

Although no sushi will be on the menu, the concept will offer travelers easily portable meals like soups and salads, as well as a variety of skewered meats and vegetables.

Known as yakitori in Japan, skewers are an incredibly popular street food and Morimoto hopes to introduce the world to his interpretation of it. "Yakitori is the next big wave, I think," Morimoto said, adding confidently, "It will be very popular."

While the rollout dates and details concerning the locations have not been released, I think the idea sounds interesting. I've yet to experience yakitori and am curious to see how Morimoto translates it to the masses. How about you? Have you had yakitori? Will Morimoto's latest endeavor be a success?

Image Source: WireImage
Join The Conversation
natabellla natabellla 7 years
i love yakitori! and i definitely think it would be a hit, certainly another healthier option at airport
sham28 sham28 7 years
Soup is easily portable?
michlny michlny 7 years
I think he's right - I can absolutely see food on skewers getting popular. Little bite sizes... GENIUS.
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