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McDonald's Advertising Tricks Children's Tastebuds

McDonald's Advertising Tricks Children's Tastebuds

In a recent study performed by Stanford University, young children were given identical snacks in two distinct packages. Some of it was in an unmarked wrapper and the rest was wrapped in a McDonald's label. In each and every test, the youngsters concluded that the food in McDonald's wrappers tasted better than the blank labels.

Study author Dr. Tom Robinson said the kids' perception of taste was "physically altered by the branding."

The study included McDonald's chicken nuggets, hamburgers, and fries, as well as grocery store carrots, milk, and juice. Children were asked whether one tasted better or if they tasted the same. Knowing that the ones in McDonald's wrappers were the clear favorites, I have to wonder if establishing controls on products marketed to children is a good idea after all. What do you guys think?

Source: CNN and Chow Grinder
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Join The Conversation
kyleracine kyleracine 10 years
when I have a kid I'm going to wrap his broccoli in mcdonald's packaging..genius!
k_b k_b 10 years
i hate mcdonalds.. that's so ridiculous.
c0rkie c0rkie 10 years
ahahha at sarahkushner's comment i think so :D
sarahkushner sarahkushner 10 years
So can I just buy wrappers and boxes from them... and stuff them full of carrots and healthy food? Would it work that way?
Pokemyhontas Pokemyhontas 10 years
Well, ain't that a load of crap? Not surprised though, really.
chiefdishwasher chiefdishwasher 10 years
When my kids were young they only wanted brand name oj. I would buy the generic (or any less expensive brand) and pour it into the brand name containers. They never knew the difference.
LaLaLaurie06 LaLaLaurie06 10 years
advertising works...
saffy1227 saffy1227 10 years
um..
lintacious lintacious 10 years
i'm sure a lot of adults would say the same thing, or i might say the generic tastes better because i dont like mcdonalds. they do a lot of these studies like with pepsi vs. coke vs. generic and people's preferences always win out. its just another placebo effect. "I never had McDonalds food in the wrappers - just the boxes of nuggets! " -- lol!! its not specifically wrappers, its that the food is LABELED mcdonalds. the box says McDonalds on it! "My son won't eat my wonderful yummy home made burgers, but he will eat that crap meat they serve there." -- obviously you should wrap your burgers in some golden arches paper
rubialala rubialala 10 years
Unfortunately, this is probably true. That might be the only way to get my kid to eat something new...I should try that - wrap it in a McD's wrapper, some veggies or something and see if he'll eat it!
ccsugar ccsugar 10 years
That's a good point, ALSW. On the other hand, that pic of those fries is making me hungry!! :drool:
discocactus discocactus 10 years
McDonald's ad gurus should be pretty happy about this report. I guess all those companies advertising food "just like Grandma/Mom used to make" should change their slogan to "just like McDonalds..mmm." Advertising towards kids should really be cracked down on-it used to have tighter restrictions until the 1980s if I remember correctly.
radarkitty radarkitty 10 years
I hate McDonald's. I never take my kids to fast food, but the Grandparents do. Every time I drive by a McDonald's my kids scream out for it. My son won't eat my wonderful yummy home made burgers, but he will eat that crap meat they serve there. Boo!
ALSW ALSW 10 years
I saw this and thought it was a little sad. But when I was growing up, I never had McDonalds food in the wrappers - just the boxes of nuggets! So, is it the wrapper or the arches???
Lucy-in-the-Sky Lucy-in-the-Sky 10 years
A shame.
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