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McDonald's Prepares For National Rollout of New Angus Burger

McDonald's Franchisees Confirm Plans For New Burger Rollout

Burger aficionados: If you couldn't exactly get behind the Mac Snap Wrap, then perhaps you'll be interested in the newest patty being developed for the Golden Arches. According to Crain's Chicago Business, the nation's most popular fast food chain is busy planning the creation of its first new burger in eight years, a one-third-pound beef burger.

The McDonald's Angus Burger, as it's called, will be priced at $3.99, will contain a better grade of beef, and will roll out by August, according to franchisees and internal memos. The oversize burger is the fast food chain's answer to bigger, higher-end burgers like Carl's Jr.'s Six Dollar Burger, which has seen great success since its launch in 2001, and Burger King's XT Burger, released in 2004. McDonald's, which hasn't come out with a hit burger since the success of its Quarter Pounder in 1973, declined to comment.

With its focus on specialty coffee drinks and quality burgers, McDonald's seems to be moving in the direction of premium products. Do you think this is a smart strategy on the company's part, or will the economic recession put a damper on sales? Does the Angus burger appeal to you?


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