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McMoms Tell It Like It Is

Not so surprisingly, a recent survey states that 90% of moms think it's important that fast-food restaurants provide info about the food they're serving. What is surprising is that McDonald's heard their concerns and is inviting moms to go behind the counter in order to discover how the food is prepared. Their new "Moms' Quality Correspondents" are planning on meeting with McDonald's chefs, nutritionists, suppliers, execs, and more. They'll also be able to check out new products and supplier facilities.

The interesting thing about all of this? The McMoms will be blogging about their experience (well, sort of, I'm sure McD's will have some sway in what they say since it's hosted on their site). However, as Susan Forsell, McDonald's VP of US Quality Systems stated:

"These are real moms, with real opinions and real questions about the
food they are feeding their families.

It will be interesting to see where they go, and what they discover, but something tells me if something goes wrong, that won't show up in the journal.

Source: PR Newswire

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