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Gastrosexual: The New Metrosexual?

Much like the sudden rise of the metrosexual, a recently released study discusses the rapid growth of the next major male demographic: the gastrosexual. According to the Daily Mail, these men use their culinary skills to impress their friends and potential love interests.

Leading the pack of gastrosexual men are celebrity chefs, like Jamie Oliver, Danny Boome, and Gordon Ramsay, who glorify the high-stakes world of the restaurant kitchen. PurAsia, the food company that published the report, entitled "Emergence of the Gastrosexual," said in a public statement:

We found that cooking for this new generation isn't simply a matter of refuelling. For them it's an enjoyable experience and something to be relished - they cook for pleasure, praise and potential seduction.

Restaurant chefs have always been macho, but I'm curious to see if this motivates more men to cook. What do you think of the development? Is there a gastrosexual in your life?


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