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Musician Sting's Career as a Winemaker and Farmer

Rock Star Sting Produces Fields of Gold

Meet Sting, Grammy-winning singer, songwriter — and organic farmer.

Last night at a town theater in Figline Valdarno, Italy, the rock star opened up about his 300-hectare Tuscan estate, which includes a 100 percent organic farm. There, he produces extra virgin olive oil, chestnut and acacia honey, fruits, vegetables, jam, salami, and other food products that are popular among fellow Tuscans.

"I came here and I decided to stay and be a farmer, because I wanted to nourish my family with genuine quality products in a healthy environment," the singer explained. "With this business in Tuscany I am trying to help myself and those who are close to me to live better in a natural context."

The celebrity also spoke about another highly anticipated product of his estate: his own label of wines, scheduled to roll out in September. The line will include a Chianti and a Toscana made primarily from Sangiovese grapes grown on his estate. The first release will be 30,000 bottles of 2007 vintage that have been cellared for two years.

Although I knew Sting was a notable environmental activist, I must admit that I had no idea he had a 100 percent organic farm that produced goods such as olive oil and salami. Would you buy Sting's wine to support his efforts?


Join The Conversation
ilanac13 ilanac13 8 years
this is definitely news to me that he's got this farm that we never really hear about. i mean we all heard about his yoga habits and how he manages to look so great - but this is something that's just wonderful. i hope that people are able to take him seriously with all this
emalove emalove 8 years
Yes, me too, Eowynnie...I couldn't care less who's "making" it. I just need to like it and have it be healthy.
eowynnie eowynnie 8 years
First: STING HAS A BEARD?! Second: Good for him for growing his own products for his family. I don't think I'd buy his products solely to support his cause, but maybe if it tasted great and was reasonably priced. That's how I decide what products to buy, not so much by who's hawking it.
flyingroo flyingroo 8 years
Doogirl, Sting is the son of a milkman, he was not born a celebrity. Anyone can have love for working the land. He's trying to do organic farming, the type that does not hurt the environment for the sake of the gain. I wish more people would be able to do that. If you're the daughter of a farmer you know that it's not easy at all. We need "organic" both as consumers and as inhabitants of this little blue planet.
miss-malone miss-malone 8 years
Gosh, he looks so different :o But no, probably won't be buying any of his wine. That's good that it's all organic though. :)
doogirl doogirl 8 years
I'm actually a little insulted by Sting and his farming. I am the daughter of a real farmer. I get a little tired of celebrities doing stuff like this. I will not be buying any of Sting's wine! His intentions are good, but I mean c'mon, do we need another celebrity made wine? Leave the wine making to actual wine makers!
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