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NBC Pulls PETA Super Bowl Ad For Being Too Provocative

Animal rights organization PETA has always produced campaigns that have been the subject of contention. And, with Super Bowl Sunday — the biggest day of the year for advertising — looming around the corner, the group has naturally found itself in a hotbed of controversy. NBC has rejected PETA's newest TV spot, aptly titled "Studies Show Vegetarians Have Better Sex." According to the network, the ad — which shows scantily clad women in salacious positions with vegetables — "depicts a level of sexuality exceeding our standards."

The provocative commercial isn't PETA's first suggestive spot. Last year, PETA began its massive campaign linking vegetarianism to virility. Its ads included pictures of women in lingerie with the slogan "Get it up! Go vegetarian." Watch the clip of the banned commercial below, and tell me whether you think NBC was right to pull this suggestive ad.

Was a San Francisco Chronicle columnist on point when he insinuated that PETA is using porn to sell nature? Or is NBC out of line in banning the ad at a time when TV shows run rampant with violence and murder?


Join The Conversation
dootsie dootsie 8 years
According to studies, consumption of meat in excess is linked to impotence in men. The average vegetarian/vegan is thinner than the average person, which might lend itself to more self-confidence in bed. So it's believable. Everything Peta does is intended to shock. How else would they stay in the news? Would you really care if it were just a slightly sexy ad? No. This wouldn't have been posted and it hardly would've stirred a notice. The ad airing on a major cable network would receive TONS less attention than having it pulled. It's called marketing. *shrug* They're not idiots, they're kind of brilliant.
lilkimbo lilkimbo 8 years
NBC has every right to pull the ad. I'm sure it was more about them covering themselves than anything. There could have been tremendous fallout had they shown the ad. Additionally, I agree that it does differ from Victoria's Secret ads. I had read that the reason they gave is that it looks like the women is about to pleasure herself with the asparagus t the end. On a side (but related) note, my roommate and I were discussing ads in general last night. I remember just 5-10 years ago, birth control ads featured married couples exclusively. And, you never saw ky jelly, etc. advertised on network tv. Now, we have the Plan B ads where the women are alone the next morning. (And I in no way take offense to those ads. I just think it's interesting how much things have changed in such a short period of time.)
CaterpillarGirl CaterpillarGirl 8 years
PETA is ridiculous and has lost any credibility what so ever with the world.
Rebkin Rebkin 8 years
Letter to PETA: It is a shame when an organization decides to try to make a point by preying on base sexuality rather than making an intelligent point. You have stooped to a new low PETA. Although I support much of PETA’s effort to educate the world regarding your causes, I have to wonder now what lengths you would go to in order to get your point across. I fully support the ban on your recent ad campaign by NBC. I think that somewhere in your advertising, especially these newer commercials – the ‘Ethical’ part of PETA has gotten lost. What about the Ethical treatment of families, who are affected so negatively by our society’s addiction to pornography? Your commercial is nothing more than that – soft core porn meant to get attention by exploiting sex. How unintelligent and uncreative. Look at the statistics on how many families are affected by sexual addictions because we are constantly visually assaulted by organizations that apparently can’t make an intelligent point without sexual imagery. On your website, in order to post a message on the forum, you require adherence to the following guidelines: Thanks for wanting to join PETA's forum! Before you join, take a quick moment to read over the sorts of activities that will get you kicked off (hopefully there won't be any surprises): • Posting any information that is vulgar, harassing, hateful, threatening, invading of others' privacy, sexually oriented, or in violation of any laws (Does that shock you? Then you probably shouldn't be posting here.) • Posting sexual solicitations, personal ads, arrangements to meet in person, invitations to "cyber," or any message with extremely sexual content or links to pornography • Posting off-topic content or "spam" (PETA's forum exist to help animals. If you're here to be a "hater," just save us the trouble of deleting all your posts by leaving now.) • Registering with a user name that is offensive What hypocrites you are. PETA’s slogan is ‘Animals are not ours to eat, wear, experiment on, or use for entertainment.’ But apparently, women are fair game for entertainment, whether standing at the roadside in bikinis and cages, or in these offensive commercials. When placing these ads on television, you are “posting a message with extremely sexual content”. That’s cruelty to families, and unethical. Congratulations. You got some attention. Your commercials will be circulated among scores of porn addicts and teenage boys. They will live on forever in video files – where they will be watched in secret by people with no concern for your cause. They will not be shared by families trying to teach their children about the ethical treatment of humans or animals. What useless trash you have created with my very last donations to your organization.
amelioratelj amelioratelj 8 years
I am not going to disagree that it is no worse than other ads--but I still think it is wildly inappropriate and it was right of them to pull the ad. I don't want to see that! Besides just being rude- it is catering to an audience that I'm guessing is not going to give a shit and still want their big manly steak. Could be wrong.
karen-zoo karen-zoo 8 years
Is the campaign actually true? PETA's tactics are all wrong. I agree. Objectification of women is a lot worse than eating meat .............
Jude-C Jude-C 8 years
"Can that organization do anything right?" Nope.
Michelann Michelann 8 years
That's seriously raunchy, and I was under the impression that the Super bowl was a family affair. And once again PETA objectifies women to get their 'point' across. Can that organization do anything right?
QueenElizabeth QueenElizabeth 8 years
i dont think it's too inapropriate... but it's kind of stupid
foxie foxie 8 years
They can pull whatever ads they want, but I think they're obviously being biased. I'm upset that PETA wouldn't make a more hard-hitting ad for the Super Bowl though. Better sex? THAT'S what you're going to put in the spotlight?? What about animal cruelty, or uh, DOG FIGHTING, or puppy mills, or factory farming??
Tabloid Tabloid 8 years
Oh yeah! That was my impression when I first saw the commercial too! It's even worse than VS. After seeing it, I've realized VS commercial are actually sexy and classy. It's all about being confident, selling the clothes and proud of being a woman.
Tabloid Tabloid 8 years
PETA are going overboard and too manipulating... They like to do those stuff to caught everybody's attention on them. I stopped supporting them because of it. They also kills animals that they're rescuing btw..
Brooke_72 Brooke_72 8 years
The "funny" part is that it won't be shown during the Super Bowl but I have seen so much coverage on it not being shown that I feel I have seen the ad, in its entirety, several times.
gabiushka gabiushka 8 years
Promoting animal rights while objectifying women's bodies, even worse than VS.
LuvLeoDiCaprio LuvLeoDiCaprio 8 years
It was provactive and borderline offensive PETA is offensive and riduclous. Why can't men roll around like idiots with vegetables or make a tasteful ad.
Bookish Bookish 8 years
PETA's been more concerned with shock value- and using female bodies to push their agenda- than with education or a sincere desire to help and protect animals for a while now. I'm a vegetarian, and I'm all for animal rights, but I'm disgusted with PETA.
lexichloe lexichloe 8 years
It's a ridiculously stupid ad. By the way, where are all the MALE vegetarians??
colombiansugar colombiansugar 8 years
Lame. I'm fine with it being pulled - not because it is too provocative, but because I have no desire to see it again =P
bastylefilegirl bastylefilegirl 8 years
race = racy sorry
bastylefilegirl bastylefilegirl 8 years
NBC should just be honest it doesn't align with who they are marketing too on that day, and has nothing to do with race. As long as hot girls are peddling beer, condoms, cars etc then it's okay for them to Air but anything that makes people think can't be shown during the Superbowl!
bastylefilegirl bastylefilegirl 8 years
LOL what's amazing is that there are going to be tons more commericals that are more and most like more provacative than this pushing beer, condoms, erectile disfuntion meds. While I dont' always agree with PETA's tactics or all their views I think this is on some level censorship. NBC man up and show the commercial!
RockAndRepublic RockAndRepublic 8 years
Where is the sense of humor? It's not suppose to be taken this seriously.
tlsgirl tlsgirl 8 years
Actually, I thought this was much racier than most VS commercials. That said, PETA annoys the s*** out of me so I'm probably biased. And I'd really love to know how they conducted their study. I eat meat, and that part of my life is just fine.
ilanac13 ilanac13 8 years
i always find that PETA although they have a GREAT message to put out there, they are often extreme in how they do things. i'm not one to shock people into changing their habits/behaviors yet that seems to be the route that they take. i can COMPLETELY understand why NBC would pull it knowing that there are a lot of KIDS/MINORS that will be watching the game.
shafiii shafiii 8 years
Also, I think that ever since the Janet Jackson incident the Superbowl has been trying to cut down on the risque ads and go for more family friendly. For example, the Monsters vs. Aliens 3-D commercial that is highly anticipated.
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