Skip Nav
Valentine's Day
The Best Strategy For a Mellow, Ridiculously Easy Valentine's Day Dinner
22 Cozy Slow-Cooker Casseroles That Make Life Easy
Fast and Easy
50+ Fast and Easy Vegetarian Dinners

New Hardee's "French Maids" In-Store Campaign

Hardee's Hopes to Entice Eaters With Racy French Maids

The marketing masterminds behind Carl's Jr. know that sex sells: this year alone, the fast food franchise has featured lascivious spots starring seductresses such as Padma Lakshmi and Audrina Partridge suggestively scarfing down burgers. And CKE Restaurants, the parent company of Carl's Jr. and Hardee's, won't stop there. To kick off its new French Dip Thickburger, Hardee's has brought on four feisty "French Maids" who will embark on a national tour, visiting stores and posing for photos. The ladies — appropriately named Sophie, Antoinette, Gabrielle, and Isabelle — hope to lure customers with short skirts, fishnet stockings, and plunging necklines. Consumers will be able to snap pictures with the maids and later locate the images online through a Hardee's microsite, French Me. With their risqué campaigns, the two eateries have certainly gotten media attention. But as they continue down a racy path, are the chains poised to become the fast food equivalent of Hooters? Is the company's marketing approach slick — or edging on vulgar?


Mario Testino's Photos For Dove Real Beauty Pledge Campaign
Panera Bread Secrets
Genius Super Bowl Ad 2017
Why Aren't There Pregnant Women in Mainstream Ads?
Healthiest Food at Taco Bell
Donald Trump's McDonald's Order
McDonald's Japan Cheddar Potato Bites
What Does Donald Trump Eat?
Sofia Vergara's '90s Pepsi Commercial
Nike Equality Commercial
From Our Partners
Latest Food
All the Latest From Ryan Reynolds