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New Snapple Design

Snapple to Debut Redesign and HFCS-Free Formula

Last week the New York Times announced that iced tea brand Snapple is redesigning its look and formula. The font is more modern, and the new bottle will be slimmer, so it can fit into cup holders. Real sugar will replace the high fructose corn syrup and lower the calorie count by 40 calories. The label will highlight the type of leaves — green and black tea leaves — used to make the drink and points out that it's "all natural."

With fierce competition in the specialty tea industry, Snapple hopes the more contemporary look will increase sales and popularity. The changes are set to hit supermarket shelves over the next few months. Snapple isn't the first brand to update its look to showcase the wholesomeness of ingredients — Heinz ketchup did it last month.

Do you drink Snapple? What do you think of the changes?


Join The Conversation
Spectra Spectra 8 years
I don't really distinguish between HFCS and sugar...calorically, they are exactly the same. I don't drink sugared beverages anyway, but I'm sure a lot of people will buy sugar-sweetened Snapple over corn syrup sweetened Snapple because they'll either a) think it's healthier or b) like the taste more. I'm sure they'll charge more for it, too. Cane sugar's more expensive than HFCS.
doogirl doogirl 8 years
I used to love their Pink Lemonade, but I agree with the other posters about the aftertaste. I prefer Crystal Light Pink Lemonade.
heatherhas heatherhas 8 years
I like their new label! It was time for a change.
tlsgirl tlsgirl 8 years
I don't care if they use HFCS or not. I don't try to avoid it any more than I try to avoid sugar, since they're both fine in moderation. That said, I usually drink the diet version anyway.
ilanac13 ilanac13 8 years
i've been a big fan of the diet line that they have and any changes they make will probably be great. if i can fit the bottle in a cup holder, then i'll be happy in my car :) since i'm always afraid that it'll spill...and a new 'recipe' will probably make consumers happier.
caramelqtee75 caramelqtee75 8 years
I tasted new flavoe over the weekend - kiwi pear, it would have been good if it wasn't low calorie - uuughhh, the after taste. I couldn't even finish drinking it.
mamasitamalita mamasitamalita 8 years
Snapple is one of my few HFCS things I still love and enjoy periodically. I do NOT drink any of the diet versions, and I love the peach iced tea, and the iced tea lemonade. it will be really great to see them move to more healthy ingredients
Dagne Dagne 8 years
It seems like more & more companies are skipping HFCS or offering their products without it. Those commercials from the Corn Refiners Association aren't working, I guess. I'm glad Snapple is going this route. I like the Snapple white teas since they're made with sugar and have fewer calories.
Seka21 Seka21 8 years
I do drink it.. even in the uk when i can get my hands on it.. but i always get a really bad aftertaste in my mouth.. possibly from the high sugar ingredients... im curious to see if the taste will be cleaner with the new formula and if the new bottle will be better. The old glass bottles always got leaks and sticky when opened
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