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Is It OK to Write a Yelp Review For a Restaurant Discount?

Mel's Drive-In, a restaurant chain in California, made news this week when a PR firm uncovered the diner's "virtual bribe" — or a deal for Yelpers. Here's how it works: you write a Yelp review (it can be good or bad) of the eatery, bring in a copy, and receive a 20 percent discount on your bill. I've never been into Yelp, the website that lets everyone be a restaurant critic, so I won't be participating in Mel's discount any time soon. However, if it was a restaurant I frequented or was interested in checking out, I might be persuaded to give it some online publicity. How about you?

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notoriousmar notoriousmar 7 years
Although Mel's isn't really a big deal I would still do it for the discount!
marisaoswald marisaoswald 7 years
I don't see why there's a problem with it. The restaurant wants to get their name out there- and they give 20% whether or not the review was good or bad (although not sure why bad reviewers would ever go back...). It's not like they're getting incentives for a positive review! Maybe I'm biased since I love Yelp!
Spectra Spectra 7 years
I'd do it...If I've never heard of some restaurant, I'd try it if they offered me a discount for writing a review.
kia kia 7 years
It's o.k. but I like full disclosure. Like mentioning that the review was partially sponsored by the restaurant.
TidalWave TidalWave 7 years
this is just as bad as bloggers who accept offers from companies to blog about a free product they've received. dirty.
irisheyes1212 irisheyes1212 7 years
I cut myself off lol. I would say if an experience somewhere was poor enough that one feels they need to express it on YELP, then there should still be a fair amount of opinions from both sides, discount or no discount.
syako syako 7 years
Party, why aren't you a yelp fan?
irisheyes1212 irisheyes1212 7 years
I am having trouble seeing anything especially wrong with this. Sure people who like the place will be more apt to post a favorful review, but it takes a special kind of drive to even take the time to post any kind of review. I would say if an experience somewhere was poor enough that one feels they need to express it on YELP.
dootsie dootsie 7 years
Offering coupons lures in a bevvy of people who LIKE the restaurant--after all, if you hate a place, why review to get a coupon you'll never use? It tips the scales in favor of a place. I think the reviews should have to be tagged that the customer receieved an incentive for their review.
shmoo15 shmoo15 7 years
Yeah. Certain Yelp sponsored businesses advertise specials to yelpers all the time. However, if you're not yelp sponsored, Yelp usually busts that business on the dirty marketing.
mamasitamalita mamasitamalita 7 years
Yelp has deals like that all the time.
Modus-Vivendi Modus-Vivendi 7 years
Wouldn't that violate yelp's terms of service?
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