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PepsiCo's Amp Energy Drink Has Controversial iPhone Application

Pepsi Draws Controversy For Amp Drink iPhone App

Looks like Burger King isn't the only food brand that toes the line between cutting-edge and crass. PepsiCo, the maker of new energy drink Amp, has gotten flack for its latest iPhone launch.

"Amp Up Before You Score" is a free iPhone application that offers young men pointers on how to get in bed with 24 different types of women. Selections include "Sorority Girl," "Treehugger," and "Punk." Amp fans can then detail their conquests on the app's Brag List.

Backlash soon followed, with many accusing Pepsi of demeaning and objectifying women. Amp tried to appease the furor with an apology on Twitter, although it seemed to only want to heighten the buzz around the brand by introducing the Twitter tag #pepsifail.

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What do you think of the move? Check out the video after the jump.

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Join The Conversation
leslievanhouten leslievanhouten 7 years
The fact that this encourages guys to brag about girls they've scored with on facebook and twitter (and call it conquests) leaves a bad taste. It's way too similar to the "spur posse" rapes that were a big deal when I was in high school.
partysugar partysugar 7 years
I'm kind of curious to check it out too. I wonder what category I fall under. Is there a party girl app? That teaches you very quickly how to make The Last Word?
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