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PepsiCo Brings Silent Ad to Super Bowl

Pepsi Gives the Super Bowl the Silent Treatment

Super Bowl ads are usually associated with loud noises and a lot of hoopla. However this year, PepsiCo is planning on changing all of that. This Super Bowl Sunday, Feb. 3, PepsiCo will air a 60-second commercial filmed in American Sign Language. The commercial, which will air during the pregame show, was created by and features employees of PepsiCo. It will promote both Pepsi and Lay's Potato Chips in the spot, but its main goal is to create awareness for the American deaf community.

The spot, which is called Bob's House, started out as a pet project of several employees. They wrote, created, and taped a demo. The demo got such great internal buzz that senior Pepsi management felt they should give it a big stage. After watching it, I completely understand why. The commercial, which is approved by the National Association of the Deaf, is actually quite clever.

Two guys are headed to their friend's house to watch the big game. Unfortunately, neither of them knows which house is his. I'd tell you what happens next, but it would really give the punchline away. I suggest you tune in on Super Bowl Sunday, but if you can't wait, check out the commercial and the making of when you


Bob's House

The Making of Bob's House


celebrity_soup celebrity_soup 9 years
this was really funny
niqua230 niqua230 9 years
That is soo funny and cute!
guinnevere guinnevere 9 years
cute commercial, but what exactly does it have to do with pepsi? or is it just advertising the enable group? so confused.
PinkNC PinkNC 9 years
Superb idea for a commercial.
music_jewel321 music_jewel321 9 years
It is so great to hear (oops!), to see! :)
Choco-cat Choco-cat 9 years
That's freaking excellent!
Soniabonya Soniabonya 9 years
That was cute! lol. i thought my volume was broken for a sec there. "it's on full blast but no noise? wtf!?. . . oooooooooh" I also have little interest in the superbowl this year. not that i usually do but the teams i was rooting for didn't make it. -shakes fist at chargers and packers- booo. i only watch because of the commercials anyways :)
bfly1133 bfly1133 9 years
I think it's a great way to promote a product, deliver a few laughs, and get people to think a little bit more about the world around them.
Linda-McP Linda-McP 9 years
Wonderful idea!
chancleta chancleta 9 years
cool! but during super bowl?
books-and-shoes books-and-shoes 9 years
Cute commercial!!
Lovely_1 Lovely_1 9 years
Hahaha awesome!!!
Shopaholichunny Shopaholichunny 9 years
HAHA. That was CUTE!
LaLaLaurie06 LaLaLaurie06 9 years
invisibo invisibo 9 years
Are deaf people more or less vulnerable to consumerism? Considering that I mute commercials when they appear (which is nearly every 5 minutes per show depending on what channel you are watching) I have to say that I don't support Pepsi's high-fructose-corn-syrup-coated sincerity or their 31% market share of soft drink consumption. I only drink Slurm.
wackdoodle wackdoodle 9 years
That is so great!
Bookish Bookish 9 years
That commercial is awesome- so clever! I won't watch the super bowl, but I do like good commercials.
aimeeb aimeeb 9 years
Am I the only one who has zero interest in the super bowl?
fasttalkingdame fasttalkingdame 9 years
Love it! And I think a ton of people will watch it, if only because their TV will suddenly be silent after all the Super Bowl noise, and they'll look at it thinking, "is it broken?!" until they figure out the joke.
aeschere aeschere 9 years
i love it!
emalove emalove 9 years
I think this is great!!!!
sarcastabtch sarcastabtch 9 years
that's awesome.
Marci Marci 9 years
LOVE it. One of my brothers has lost his hearing due to a disease, and it's certainly made me more aware of a segment of the population I never gave much thought to before. Awareness is a good thing!
misogi misogi 9 years
It IS hilarious, oops. :P
misogi misogi 9 years
The commercial HILARIOUS, I love it. :D
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