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Pilot Program Offers Groupon Discounts For Groceries

Groupon's Next Target: Grocery Shoppers

Hot off the heels of Groupon's much-discussed IPO comes news that the company is piloting a grocery discount program. The online daily coupon company has negotiated deals with Massachusetts-based supermarket Big Y Foods to offer Groupon discounts for groceries, such as 50 percent off on shellfish.

The catch? Customers who buy the deal will get the discounts credited to their Big Y loyalty cards upon checkout. If successful, it's an arrangement that would better suit merchants such as supermarket chains that have many locations and points of purchase.

Given a positive outcome, other grocers are on board to do their own promotions, Groupon says (although the company remains tight-lipped when pressed for names). As a shopper who scourges market aisles for the best deals, I'd be excited to see this roll out nationwide. What do you think of the concept?

Image Source: Getty
Join The Conversation
Coupon-Heather Coupon-Heather 5 years
My mom actually sent me this link. I'm an active participant in Groupon & other similar programs. Plus, I'm a couponer who loves to match my coupons up with sales and additional discounts for the lowest possible out of pocket cost. As such, I'm TOTALLY excited about this. I can't wait.
cogrep cogrep 6 years
I'm not sure about this particular grocery store approach, but I think the daily deal market is shaping up nicely... Groupon and LivingSocial are expanding into instant deals and travel offers, smaller players are starting to consolidate, and consumers continue to show their interest in saving money. I'm excited to see what Facebook and Google can bring to the table,but I think their impact is still a ways off since they are a bit late to the game. I started as a directory of daily deal sites. I have over 159 local deal sites and you can filter the list by city.
kimberlychapman kimberlychapman 6 years
As long as it still lets me pick my own groceries in the store, I love this concept. Obviously it would have to extend to Austin-area stores for me, and a store with already decent value. Wouldn't use it at Whole Foods, where even at 50% off it'd be more expensive than equivalents at Central Market/HEB.
Susannah-Chen Susannah-Chen 6 years
I hope it works. That, and it'd be another use for those supermarket loyalty cards that are taking up room in my wallet.
Gabriela-Une-Vie-Saine Gabriela-Une-Vie-Saine 6 years
I really hope this works- I LOVE Groupon and grocery deals would make it even more awesome!!
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