Pizza Hut has caused an uproar with the launch of a new viral advertising campaign. "Kicked Out of a Pizza Place," a video produced by Mediocre Films, has gotten 198,135 views on YouTube since it was posted less than five days ago. The fast food corporation is piggybacking on the success of other chains' attempt at viral videos, such as competitor Wendy's MySpace video, "Crazy Lettuce". The pizza parlor video, one of three in the viral campaign, is already attracting lots of attention — both for its humor and its tackiness. "If Pizza Hut were a person, I'd say it was a jerk," wrote Ian Schafer, CEO of Deep Focus, an Internet marketing agency.
While the video had me busting a gut, I also thought it was a slap in the face of family-owned businesses. More importantly, I question whether the campaign conveyed any meaningful (or positive) brand message to consumers about Pizza Hut. Watch the video below — I'd love to hear what you think.