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Poll: Jack in the Box's New Logo Design

New Jack in the Box Logo: Love It or Hate It?

Jack in the Box has done a lot to beef up its marketing efforts as of late. In addition to its free food giveaways and viral "Hang in There Jack" campaign, the fast food chain has also been quietly testing a new logo at locations near its San Diego headquarters.

I'm happy that designers retained the bright red box, and I think the cursive script gives the logo a more contemporary feel. But I agree with design blog Under Consideration, which points out that the rest of the logo has a "needlessly techie feel." What's your two cents?

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