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Pure Spring Water + Alcohol = Awesome?

Ladies and gentlemen, I believe we are once again entering the land of the weird. Actually, scratch that, make it we are entering the world of ridiculous marketing efforts. This time, in an effort to appeal to your health-conscious selves, the folks at Smirnoff have created a beverage that plays on your desires to drink something healthy.

The beverage, which is low in alcohol content, is the first malt beverage to contain pure spring water and malt-based alcohol. I guess this means your water will now dehydrate you?

Has anyone tried it, what do you think? Is it a nice alternative or is it just a gimmick?

To check out the commercial,

Source: Diageo

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