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Pure Spring Water + Alcohol = Awesome?

Ladies and gentlemen, I believe we are once again entering the land of the weird. Actually, scratch that, make it we are entering the world of ridiculous marketing efforts. This time, in an effort to appeal to your health-conscious selves, the folks at Smirnoff have created a beverage that plays on your desires to drink something healthy.

The beverage, which is low in alcohol content, is the first malt beverage to contain pure spring water and malt-based alcohol. I guess this means your water will now dehydrate you?

Has anyone tried it, what do you think? Is it a nice alternative or is it just a gimmick?

To check out the commercial,

Source: Diageo

Join The Conversation
gigi123 gigi123 9 years
Are you serious???? Imagine all the alkees trying to get healthy ! LOL...wonder if I could get away w/ drinking it at work??? yea right!
City-Love City-Love 10 years
I have had it. Its good but you'd have to have alot just to get a buzz.
bereagirl bereagirl 10 years
I think it's a hoot! Healthy drinking! LOL
crispet1 crispet1 10 years
Uhhhhhh. So weird.
threeamsecret threeamsecret 10 years
I'll water down my own vodka, thank you.
Random2 Random2 10 years
I'm still not entirely sure I understand this. Has Smirnoff made an attempt to cut out the need to buy mixers? Or is this an attempt to jump on the healthy living bandwagon and make more money?
onesong onesong 10 years
my boyfriend and i saw it a while ago on the shelves and had a good laugh about it...walked by it a couple more times and always giggled...and then decided we had to try it. i mean, come on, water and alcohol, right? but then we tried it and it is actually delicious! not something i'd certainly buy everyday but it tastes a lot like vodka and sprite and was super refreshing.
Dream-Angel Dream-Angel 10 years
First of all I don't drink so this is coming from a non-consumers perspective, but I can see the possible appeal. What makes it any different than a rum & coke or something along those lines? It's just premixed. And if someone wants something alcoholic but they don't want the extra calories of pop or something, I can imagine this might be an OK alternative. Especially for outdoor kind of parties where something in a bottle is convenient.
NdHebert NdHebert 10 years
I think they are delicious, and they arent expensive.
LoneWolf LoneWolf 10 years
I think it's just another marketing ploy to appeal to younger drinkers, even though Smirnoff would never admit it. If they make it seem less like alcohol and more like water, then it's 'harmless,' right? They suck.
mizz_jennii mizz_jennii 10 years
this is the STUPIDEST thing i have ever seen
ktacce ktacce 10 years
i'm confused like the rest of you... is it literally just water + vokda? WHY?! why would you do that? is it flavored water + vodka? cause ew, just mix it with gatorade or vita water... freaks. but the commercial was mesmorizing! :)
Tech Tech 10 years
Is this really a fair question? If so, the answer is yes!
pinupsweetheart pinupsweetheart 10 years
I would love to see someone try to drink this at the gym!
tati33 tati33 10 years
really I just don't get it
ktownpolarbear ktownpolarbear 10 years
i agree with minnie, can't you just mix your own water and alcohol?? or wait for the ice to melt in a something on the rocks?
radarkitty radarkitty 10 years
I'm sooooo confused!
partysugar partysugar 10 years
I'm still trying to figure this out.
bextacular bextacular 10 years
i tried it one night and it was nasty. it was supposed to have a 'touch' of citrus, however tasted like a bad soda.
em1282 em1282 10 years
I don't get it. If you want water, drink water. If you want alcohol, drink alcohol. Where are people going to drink this? At the gym?
minnie minnie 10 years
Much easier to mix your own water and alcohol if you really desire to do so...
nikilove01 nikilove01 10 years
It actually tastes really good....
mominator mominator 10 years
This is just crazy. I hope this doesn't last long. I will not be trying it.
LaLaLaurie06 LaLaLaurie06 10 years
Best Week Ever actually made a spoof on alcohol water calling it "Adequite" after Lindsay Lohan's favorite word. and then all of a sudden, Smirnoff comes out with something similar to BWE's joke. It was a joke, Smirnoff!!!
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