Is it just me, or is Rachael Ray everywhere these days? She's at the wax museum, she's on the box of Ritz crackers, she's on the red carpet, she has her own talkshow, you name it she's there. What's that, you're naming Dunkin' Donuts? Why yes, she's there too! I mean why wouldn't the new Dunkin' Donuts spokesperson be there?
Yes you read that correctly. Rachael has just penned herself a deal to be Dunkin' Donuts new spokesperson.
[Rachael] will serve as the donut and coffee shop's "brand representative" and will "appear in a multi-platform marketing campaign for Dunkin' Donuts." Dunkin' Donuts also says that Rachael will "lend her perspective to the Dunkin' Donuts culinary team in the development of new, 'better for you' food and beverage options."
The campaign starts soon and will go until 2010. That means, that for the next 3 years she'll be on tv, in magazines, on the radio, in stores, etc... hrmm, I guess nothing's really changing, now is it?
Source: Everything Rachael Ray
So, what do you guys think of this endorsement?