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This Spring has been an insane season for Reese's Peanut Butter Cups. Consumers chose Mini Peanut Butter Chocolate Eggs [1] as their favorite Easter candy this year (beating out Peeps!), and the world is in a frenzy to get its hands on Reese's Crunchy Cookie Cups [2] (stuffed with Oreo-like cookies). And that's not all. Reese's has released the following new products for its Easter line: Gold Eggs [3] (Target exclusive), Peanut Butter Crème Eggs [4] (Walmart Exclusive), and White Crème Peanut Butter Eggs [5].
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The Gold Eggs and Crème Eggs both contain milk chocolate and peanut butter crème; the difference lies in the size and the shape. The Gold Eggs are a half egg and bite-sized, whereas the Crème Eggs resemble a slightly larger Cadbury Creme Egg [6]. The White Crème Peanut Butter Eggs are a similar size to the standard Reese's cup but rather oval, "egg-shaped" with a white-chocolate-esque shell around the coveted peanut butter cup filling. Yes, Reese's has given us plenty of reasons to dive headfirst into a bag of peanut buttery bliss.
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