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Is Ruby Tuesday Blowing Its Campaign Out of Proportion?

Restaurant chain Ruby Tuesday announced its plans to destroy one of its locations next Tuesday in an explosion that will be broadcast live on its website. The explosion signals a new era for the chain, something the company has been trying to do with its slogan, "It's a brand new Tuesday."

The bomb will go off on Aug. 5 at 3 p.m. EDT, at an undisclosed restaurant location which is the last remaining "old-style site." The overhaul includes a new "simple, fresh, American dining" menu and revamped décor. The makeover was the plan of David Oakley, who said:

They have redone everything . . . gotten rid of all the bicycles hanging from the recycles, the surfboards and old movie posters to point where there wasn't an inch of space.

With an oversaturated sit-down restaurant market and an increasingly poor economy, the casual dining industry has been reeling. This campaign comes on the heels of an announcement two days ago that Bennigan's would be closing almost 300 restaurants after more than 30 years. What do you think about the bombing? Will you watch?


Baby-Girl Baby-Girl 9 years
I've eaten at Ruby Tuesday once and it was back in 1994. I don't even remember what I ate.
AmberHoney AmberHoney 9 years
Never been to one but I'd watch it on TV I'm too lazy to go to the web site. ;)
ilanac13 ilanac13 9 years
well i do think that it's a little over the top but i guess if they were going to demo the building anyway, why not make a big deal about it. RT is trying to compete in an environment that is so saturated with chains that all do the same thing virtually so you can understand why they are doing this.
calamari calamari 9 years
They also spent a boatload of money to get uber-expensive design firm Pentagram to redo their identity. The new logo and brand look really nice btw But I probably won't watch the restaurant getting blow up though.
fuzzles fuzzles 9 years
javsmav, We don't want them either! The closest to me is the Mall of Hysteria (America). The corporate stuff is all the same...shiite on a shingle, at best. And CatterpillarGirl, if you can remember the waitress, I will personally go back and "perfume sniper" her! :)
kendallina kendallina 9 years
Ruby Tuesday disgusts me.
javsmav javsmav 9 years
I hope they bomb the one down the street from me. When it opened up last year that was the first sign of the demise of my neighborhood. Why on earth would you eat at a chain restaurant in a city where there are SO many restaurant options?!?! It's just wrong. Crappy chain restaurants are for the suburbs.
CaterpillarGirl CaterpillarGirl 9 years
The last time i ate there the waitress was a douchebag to my hubby , who ordered a hamburger , and when he asked if it had mayo she said "yes" it didnt, so he asked for some on the side and she said "You dont really need it". never went back, never will even if they blow her up.
fuzzles fuzzles 9 years
Well, I sure as hell won't be eating at ANY Ruby Tuesday on THAT day! ;)
suziryder suziryder 9 years
I've never eaten at a Ruby Tuesdays, nor do I care if they blow up one of their restaurants... though it seems to be a pretty ridiculous stunt to me.
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